Social Media is a phenomena which is not just for the rich businesses, infact many small and emerging businesses are catching onto the trend of leveraging the new media strongly. It not just improves their operational efficiency but also gives them a creative outlet. Many SMEs have actually leveraged social tools available for free to connect with their target audience, whether the employees or the customers.
Re-define your customer service with a video!
Many SMEs are caught up with this task of ensuring proper customer service and be available at all times for their customers. This is where scaling up challenges appear, but smart companies are using video to address customers feedback. This way you create a powerful connect with your customers and are almost physically there, speaking to your audience.
How to do it, do you have an example?
Well, yes! In the video below, as Tiger Woods walks on water to take the shot, one customer who saw this as a glitch, re-posted this video on YouTube saying this is glitch in the advertisement. The company instead of doing nothing, actually posted this video in response:
The video above delivers a powerful message while engaging the customer into a message from the company that we listen to you and we are quick to respond back. Creating this video would not have taken EA Sports much of a time actually. The Ad was shot, editing it as a response and posting it on YouTube is more of a creative thought.
How can you do it on a smaller scale?
Instead of doing monthly email newsletters, you can create a monthly Video newsletter, where the top management/ project management team in your company comes on board and talks to the customer, giving them an update to, what's happening! Seeing people talking in a video is far more engaging than a email newsletter, much of it already goes into SPAM.
All you need for this is a simple video camera and an editor like the Windows LIVE Movie Maker. Once you are done, post the video on your official YouTube channel and send a link to your customers rather than the newsletter the nest time and obviously they will be engaged.
Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the news, internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!
Re-define your customer service with a video!
Many SMEs are caught up with this task of ensuring proper customer service and be available at all times for their customers. This is where scaling up challenges appear, but smart companies are using video to address customers feedback. This way you create a powerful connect with your customers and are almost physically there, speaking to your audience.
How to do it, do you have an example?
Well, yes! In the video below, as Tiger Woods walks on water to take the shot, one customer who saw this as a glitch, re-posted this video on YouTube saying this is glitch in the advertisement. The company instead of doing nothing, actually posted this video in response:
The video above delivers a powerful message while engaging the customer into a message from the company that we listen to you and we are quick to respond back. Creating this video would not have taken EA Sports much of a time actually. The Ad was shot, editing it as a response and posting it on YouTube is more of a creative thought.
How can you do it on a smaller scale?
Instead of doing monthly email newsletters, you can create a monthly Video newsletter, where the top management/ project management team in your company comes on board and talks to the customer, giving them an update to, what's happening! Seeing people talking in a video is far more engaging than a email newsletter, much of it already goes into SPAM.
All you need for this is a simple video camera and an editor like the Windows LIVE Movie Maker. Once you are done, post the video on your official YouTube channel and send a link to your customers rather than the newsletter the nest time and obviously they will be engaged.
Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the news, internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!
Worth reading...very comprehensive too
ReplyDelete