Doing an Event, Promote it Free on Facebook

Events are the best places for executives to network and businesses to promote their products and offerings. There are interesting events which happen throughout the industry and the year which create a powerful platform for executives and entrepreneurs to network and generate business.

Many Small and Medium businesses are finding it very relevant to participate in events and many of them are hosting smaller and more focused versions of large format events themselves. There are many popular events in the industry which have been started small by SMEs and are gaining vast acceptance by the community and popularity by the audience.

Promote your events for free through facebook!
facebook helps you create events and promote them for free online. To start with, you need to click on the "events" tab on the left sidebar menu on your profile. Once done you will be re-directed to the following page:

To create your own event, click on the "Create Event" link on the top of the page and you will be re-directed to the following screen:

Once you key in the details of your event, simply press the "Create Event" button on the bottom of the event page and your event will be created, which will look like the following:

You can now very easily share the event on your wall using the share button and also invite people from your friends network for the event. If your event is compelling enough and if you position it well for your audience they might share the link in their network and many more people who you might not be able to reach directly will get to know about the event.

How does it help my business?

facebook has a large captive base globally, with over 750 million people. In India as well, facebook have millions of active users. Not everyone is your target audience, but many of these people are in the networks of others who might be relevant to your event. This essentially helps your business reach out to a whole captive base which you might not have previously been in touch with or explored.

facebook events also help users engage with your event. They can post their queries by posting on the event wall, which you can answer. Also when someone updates their status of "I am Attending" the event by clicking on the link on the event page, it shows up on their profile page to their friends list, which increases your chances of reaching out more people and hence increased registrations.

Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!