Create Your Own Digital Magazine and Publish to Over 33 Million Readers: Issuu

As a small and emerging company you obviously need to reach out to your target audience to take your business to the next level of growth. What probably acts as a deterrent in this outreach are the essentials of time and budget. Obviously SMEs are strained on bandwidth and often don't really invest the right time to ensure that they are innovating while taking their business to the next level of growth.

Internet changes the game yet again!
There are several tools and services available online which actually help you leverage the power of online publishing to take your message to the target audience.

One of the strongest such platforms existing is Issuu. Issuu is the leading digital publishing platform delivering exceptional reading experiences of magazines, catalogs, and newspapers. Essentially Issuu as a platform helps you to digitize your content and make it accessible to a wide variety of audience.

Sounds Interesting, how does it work?

All you got to do is to create an account by logging in on Issuu.com. Upon verification, your account is made active. Once you are done, click on the upload button in "blue" on the top of the page and you will be re-directed to the following screen:

Once you have successfully uploaded the file with all required details keyed in, you will be able to publish it as a regular feature magazine/ publication from your stable for your audience.

And how does it look like?

A sample magazine from Issuu which is about startups and emerging businesses, is free to subscribe is shown below:

How does it help your business?

Since times you must have been doing Emailers and Newsletters to attract and engage your audience. Issuu provides you an access to a large base of targeted viewers who are genuinely interested in your content and if your content is powerfully engaging enough, they just might turn into regular customers, who are attracted by your conversational content.

Once you achieve this, it becomes a non intrusive method of reaching out to and engaging your target audience in a structured format. Being free, it obviously ensures that as an SME you are able to experience the service while not increasing the cost burden.

There are many such online tools available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about.