Saturday, July 30, 2011

Israeli Startup Changes the Way Customers Order Food in Restaurants

Innovation is the name of the game and who better than start-ups to lead the charge. Small and Emerging businesses are the one's which innovate across to create new offerings to solve many customer oriented challenges. The one advantage that SMEs have over many of their larger counterparts is that they have the open-ness and ability to think across many different directions to reach to a solution of a problem. Such innovations have in the recent times changed the way people engage and are slowly introducing an evolved form of interactivity in human emotion.

E-Menu the future of restaurant technology
One such Israeli startup has developed a technology which not only helps restaurants save cost on human resources, but also helps them keep the customers engaged with engaging games and participative ways of ordering food. The video below explains how:


How is this technology changing the game?
The very first thing by eliminating the whole concept of having waiters to serve at the restaurant. The touch screen technology also creates a whole new engagement level which the customer can interact with, while ordering food. You can present the customer with more elaborate information about the food they are ordering, hence empowering them to take an informed decision about what they are consuming. Also these screen can be used as engaged advertising mediums.

What is the simplest way you can experience this?
While many customers are using touch screen interactive devices like the iPhone and the iPAD, they are obviously touching information and consuming it in a manner which was not possible before. You can simply create such information and do a proof of concept with your target customers. Mobility is giving a new edge to businesses to help them reach out to their customers in a more personalized and engaging manner.

Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!

No comments:

Post a Comment