How to Create a Company Page on Linkedin?

Many small businesses come up with this question on how to create company pages on Linkedin. Many of them in this confusion go ahead and create company profiles as there are individual profiles on Linkedin, which is not what it is meant for. Profiles are for users and not companies. A user profile is meant to include all the relevant professional details about a user on Linkedin and is not targeted for companies.

Present your business on Linkedin: Create a Company Page

The company pages on Linkedin is shown as in the screen capture above. Linkedin's knowledge resource center elaborates on how to create a company page and what is it all about!

As Linkedin explains on the website: "Company Pages are a company’s profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials. It’s like a LinkedIn profile for a company.

For LinkedIn members, Company Pages are a great way to research companies you’re interested in, follow them to stay updated, see what kind of people work there, and even review the products and services you use. For companies, Company Pages present an opportunity to reveal the human side of your company. Provide a peek at the individuals behind your brand and highlight how members use your products. Your Company Page offers tools to bring your brand to life."

Great, so how can I create a profile for my company?

To create a company profile, what you need to do first is to visit the following URL: http://www.linkedin.com/company/add/show . Once done, you will be re-directed to the following page, as shown in the screen capture below:

Once you have the company information fed into the company profile's page, it automatically creates your company profile on Linkedin, which looks like in the screen capture below:

You can view all sorts of updated information about a company on Linkedin company profiles, from number of employees to the company size, at times revenues and most importantly the employees. From the exiting employees to new hires. This is crucial information which a company is sharing with the world while creating an open culture.

The company page also helps the company keep track of how its employees are connecting online and especially this is crucial in terms of what sales teams do. Their contacts on Linkedin can be leveraged by businesses to further their business and presence and create new opportunities.

You can easily "Follow a Company" on Linkedin (this might be any company) from your competitors, to some in which you would be looking for an opportunity etc. And all you need to do to follow a company is to click on the "Follow company" button on the company page and you are done. All he updates from the company page will now reflect on your Linkedin profile timeline.

How does this help my business?

All stakeholders to a business environment, employees, clients, customers, investors are always interested in knowing more about your company. They are always interested in what's the latest and how are you growing? This information can easily be fetched from the company profiles on Linkedin.

Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!