Mr. Asan Varyani, MD, Shivam Narrow Fabrics started his company in 1993, after breaking away from his family business. The company caters to different industries including garments, jewelry, piping and mattress industry. He started small with two machines, very little capital and earning a yearly turnover of only Rs. 25 lakh. Various changes in the company’s offerings’ portfolio allowed Shivam Narrow Fabrics to be unique in the industry and kept it ahead of its competition. What started with products that his industry counterparts would not offer, gave him a distinctive edge over them, and attracted reputed clients such as Zodiac, Pepe Jeans and many others. Some of the offered products are made in-house, while others are traded. A workforce of 25 workers and about 10 staff members presently earns an annual turnover of more than Rs. 4 crore for the company.
Avoiding Hurdles
The company has ingeniously avoided the hurdles of competition by plainly avoiding them. Mr. Varyani commented, “In our industry, according to me, there are no competitors of us. The reason behind this is we always do something very unique, which nobody else is able to do now. They might copy it later on, but then I change my product.” For instance, the company is now producing car seat-belts. “I have received a very good advice from our clients. They say that we should be efficient and deliver goods on time, which we do. That’s why we have been successful,” he said. The company is also exporting to European countries like France and UK, as well as USA and Australia.
Harnessing a Potent Tool
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