Linkedin as we know is one of the world's most engaged and powerful online social networks for professionals. While we have covered Linkedin and much about it in previous blog posts on this blog, this blog will give you the 2 essential Linkedin apps which could give a major push to your sales team. Social Media is being leveraged by Small and Medium enterprises world over to engage target audience and especially generate ROI in terms of sales and marketing (reaching out to the TG and engaging the audience in the business's conversation)
Since the introduction of the social tools as Linkedin, the whole process of how buyers engage and the process of buying has evolved. Now consumers are better aware of the various offerings in the market and are empowered and enabled by social networks with enough information to take informed decisions.
Application 1: Wordpress
While Wordpress is one of the world's largest content management system's which has enabled blogs globally, it takes a whole new shape when it bundles up with Linkedin.
Since the introduction of the social tools as Linkedin, the whole process of how buyers engage and the process of buying has evolved. Now consumers are better aware of the various offerings in the market and are empowered and enabled by social networks with enough information to take informed decisions.
Application 1: Wordpress
While Wordpress is one of the world's largest content management system's which has enabled blogs globally, it takes a whole new shape when it bundles up with Linkedin.
The above screen capture shows how your blog looks when it is integrated with your Linkedin profile. The application automatically pulls in feeds from your blog and updates it on your Linkedin profile. This ensures that whenever someone lands upto your Linkedin profile, they just might get interested in what you present about your business. Some piece of information which might pull them towards engaging with you more personally. Obviously you have to create compelling content on your blog to grab not just the eyeballs but meaningful attention.
Application II: SlideShare
The SlideShare application once integrated on Linkedin automatically pulls in feeds from your SlideShare account and displays the various. presentations which are a part of it. What it actually helps you do is, when someone lands onto your Linkedin profile they might come across a product presentation/ value add presentation which might explain to them as to how can they engage with your business. This will help you reduce your sales cycle time and hence cost.
Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the news, internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!
Very informative in nature
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