How Can SMEs Attract International Customers/ Partners: Schedule Content

For any SME which either ha its primary market base outside India, attracting International customers/ business partners, while sitting right here in India, while keeping the costs minimum, is a major challenge. Many businesses generally start by thinking that they will have to establish an International sales team, which is going to cost them a bomb and that they would not be able to afford this, till the time they are cash rich!

Social Media and Content Scheduling Has Changed the Game!
Social Media and Content Scheduling has created many new opportunities for businesses, which never existed before. One of the simplest and the strongest ways for an SME to reach to a potential International customer/ partners is through Social Networks like Linkedin. Obviously you are free to knock on someone's door who is sitting seven seas away from you and think that he/ she will build trust in you/ your services while just talking online. Expecting such things to happen in business is not the smartest thing for an SME.

Strong and Relevant Content Build Trust Online!
SME's must focus on creating fresh, authoritative, strong and relevant content online and publish it at times, when the other part of the world, they are looking to target and focus on as a key market is working. The two critical aspects here are:

1. Content
2. Scheduling

Relevant and fresh content on a certain topic which essentially helps your target audience to know more about your business, as well, as really believe that you have the right expertise to help them solve their business challenges in a more smarter and efficient manner. But with such a lot of information already present online, anyone can work around existing content and try and position themselves as thought leaders online and hence pitch to businesses. This is true, though obviously the experienced companies will always deliver when it comes to actually executing in on ground.

How can you create powerfully engaging content?

• Be focused on a subject
• Share your know-how of the subject/ industry
• Share key insights of the industry
• Create value with a strong call to action for your audience

Obviously, before creating such content, having a strong understanding of the target audience is crucial. Once you know what your audience is looking for, you can create the right set of messaging and communication to engage them in your conversation.

How can you schedule your messaging?

There are many online tools, which can help you control, at what times your content gets published online. Example, if you are writing a blog online, you can save it in the drafts and schedule it on a particular date and time. Whether you are online at that time OR not, your blog post will automatically get published online at that time.

Hence if you are targeting a time zone which is different from IST, you can easily schedule your blog post for that particular time zone, when your prospects/ customers/ partners are working and hence they will be able to reach to your content, in their time zone. This directly increases your probability of business conversion.

Does every blogging system allows you to schedule content?

Almost every major blogging tool/ platform allows you to schedule content publishing. Blogger, Wordpress, LiveJournal etc.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!