Thursday, August 11, 2011

Muez-Hest India Gets Much-Needed Mileage

After nine years of service, Mr. Javed Husain, MD, Muez-Hest India Pvt Ltd, a chemical engineer decided to take a break before switching jobs. During this period, a friend suggested Mr. Husain to start his own business. The business was started with a capital amounted to Rs.10 lakh. This is how the Bombay-based company Muez-Hest Process Technology Pvt Ltd came into existence. Without a very good business background, Mr. Husain faced many managerial challenges. However, with support from friends and a strong foothold in separation technology, his company successfully started dealing in designing, manufacturing and installing technological equipment for fat splitting, fatty acid distillation and fatty acid splitting in India and globally.


 

Means for Growth
The company caters to domestic edible oil industries producing cotton seed, groundnut, soybean, rice bran and other commercial oils, which use obsolete technology. The company is a pioneer in the area of low-cholesterol heart oil. Offering products at competitive prices and deployment of latest technologies results in increased business volumes of the company. But since the company did not have much bank support, on-time delivery became a challenge. Overcoming this, the company forayed in international markets such as Europe, South America and Africa after 2006 due to technology-compatibility with European standards. This resulted in good growth. Last year, the company had a turnover of around Rs. 25 crore augured by employee strength of about 35 people.

Success Enablers
A majority of its initial business resulted from word-of-mouth. After that, the company started catalogue circulation and then adopted the internet.

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