Regal Sales Corporation is a leading manufacturer of industrial raw materials such as pipes, tubes and several other fittings. Its products are used in petrochemicals, power, heat transfer equipment, fertilizers, dairy, refrigeration, metallurgy, fabrication, pharma, paper, cement, transformers and electrical appliances, among others. The company’s current turnover is about Rs. 10 crore, and this figure is expected to grow to around Rs. 15 crore in the next year. Mr. Jayantilal Mehta, Partner, Regal Sales Corporation hopes that this target can be achieved as a team. The family business which was started by Mr. Jayantilal Mehta’s elder brother, Mr. Nemichand Jain, MD, Regal Sales Corporation, has two branches now, in the cities of —Hyderabad and Indore. The company’s production unit is located are Silvasa, Gujarat.
Eliminating Hindrances
Like all companies, Regal Sales faced a number of challenges at its inception. “We had problems regarding the initial finance, and especially those concerning expansion; so we have had to work very hard. Today, we are entrenched in the Indian market. We have already covered 90% of markets all over the country. We started exporting in 2008, and are looking at increasing exports. The company is a member of various metal associations and a true believer in quality over accolades. IPCA Laboratories, a significant client of the company has shown appreciation to Regal Sales for its excellence in service and quality, and the company considers this its true achievement.
Another challenge the company faced during growth was that of connecting with prospective clients. “We used to do door-to-door marketing,” says Mr. Jayantilal Mehta. But, the company saw a turnaround in 1995, when they came onboard with IndiaMART.com. Mr. Mehta stated, “I came to know about IndiaMART.com through an advertisement in the newspaper. Based on recommendations, we decided to go with IndiaMART.com. There is tremendous competition in the metal market. IndiaMART.com is significantly helping us beat the competition. The enquiries that are being generated from IndiaMART.com are very genuine. We are getting 50% of our business through the internet and we are more recognizable now.”
IndiaMART.com Lends the Edge
Along with the growth of infrastructure, demand will surge in the metal industry. All the projects that will appear in India over the next few years will need suppliers. In today’s world, most people surf the internet for leads and ideas. Mr. Jayantilal Mehta opines that presence through IndiaMART.com can help companies like his to connect with potential customers. 
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