Manage Your Business's Reputation On facebook With: Use Facebook As Feature

One of the key concerns for any organization leveraging services of social media is its online reputation. Social Media is free when it comes to expressing and sharing views online. Your customers have more power in their hands to express themselves better. Hence, today they go online and tell thousands of other people about their experience with your product/ brand. For Small and Medium enterprises, its a lot more different challenge. Being small and emerging, SMEs have to ensure that they always win the customer's trust. Though its obvious that not every business can be perfect and that not every business can go to great extents in satisfying the customer. Hence, it becomes all the more critical to manage online reputation.

Be present on your facebook fan page as the brand and as yourself!
One of the key strategies almost every SME should implement in their social media efforts is to keep a constant and closer touch with their customers. This is one USP which SMEs has over its larger counterparts. The customers love personalized experience.

Facebook now allows you to manage your Facebook fan pages (of which you are an admin) as the "brand/ page name" and while being on the page "as yourself/ individual user".

How do I do this?
All you need to do is to click on the "Account" link on the top right of the facebook profile, it will show a drop-down option as "Use facebook as Page" as shown in the screen capture below:

Once you click on the link, you will get the following screen which will show you all the various facebook fan pages of which you are an admin.

Clicking on the option of a "switch" on the right end of every page will allow you to manage and operate that page as the brand/ the page's identity itself.

What if the customer is looking for a personalized answer from the management?

What if your customer tomorrow comes on your page and gives a feedback which is not very pleasing, instead of quickly removing it, you must go ahead and try and resolve the issue first as a brand on facebook. Once the issue is resolved, you can then quickly switch to use the facebook fan page as "yourself" and thank your customer.

This will create a very powerful connect of your customer with you and your brand as they will know that as a brand you own up responsibilities and are ready and prepared to resolve it in a public medium.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!