Friday, September 16, 2011

Your First Lesson in E-Commerce: OLX

With the Internet spreading its reach in India and the customer being more aware, it is one of the most positively impacted areas in business in E-commerce. As more and more people are getting aware of the benefits and advantages of being online,they are becoming open to use their credit cards and other such information with care and safety online. With increasing consumption and online buying patterns, there is a whole genre of online users who are entering the online space while selling items to online buyers.

Now you can sell and buy online while sitting in the comfort of your own home. There are many such online platforms enabling such dealing. Your first lesson in online buying and selling comes from OLX. OLX is a free to use online classified portal. Its like your usual newspaper converted online, where you can search for various items which you are interested in and if you like them at their price, you can buy them. Such a platform is an advantage for both the buyer and the seller, as the time is being saved and so is the hassle of giving costly advertising in news papers. Such simple and straight buying and selling obviously can help you with your first lessons in leveraging the internet for doing e-commerce.

How to do it?

All you need to do is to login to olx.in and register as buyer/ seller. Obviously you can switch roles as you proceed. Once registered, if you are a seller, you can post your product online for free at OLX and it will hence become a part of the classified listing under the category of the products mentioned on OLX. Once your listing is complete, you will tart receiving updates if someone shows interest in buying your product.

Understanding your online customer!
Part of your first lesson in E-commerce, is understanding your online customer. Each customer online has a different view to your product. You can quickly understand the perceptive value of your offering according to the customer and how does the customer react to your postings. This will help you understand the customer better and hence reduce down your sales cycle, by pitching in just the right prices in future.

The next steps!
Once you are well aware of the customers perceptive values and other nitty gritties of e-commerce, you can then move onto setting up an online store/ shop either of your own or on partner sites like E-bay etc. and hence you can make money while being at home.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

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