Marcuras Water Treatment India Pvt Ltd started in 2007 with a small group of people led by present Directors Amit Sahasrabudhe and Milind Bibikar. Marcuras started by subcontracting most of the work to other companies in MIDC Bhosari and Pimpri near Pune and by undertaking small jobs such as manufacturing skids for Thermax Ltd. But these operations grew, and putting together water-treatment plants for OEMs and end-customers became the focus of the company.
Over the last five years, the turnover has doubled every year. What was started with a capital of Rs.1 lakh, is now a Rs. 12 crore-company employing about 50 people. Marcuras is now exporting water-treatment plants to various countries and about 25% of its revenues are generated from its export business. Presently, it is also undertaking turnkey projects for customers like steel plants, pharma and power companies, as well as commissioning water and waste water treatment projects in Maharashtra, Andhra Pradesh and Karnataka.
http://www.indiamart.com/corporate/success-stories/marcuras-water-treatment.html
Over its tenure, Marcuras has seen dynamic market conditions in which customers became competitors and competitors became partners and customers. They have seen the exciting evolution of the water treatment business in India and dealt with every obstacle by employing innovation and malleability. The company has faced the dilemmas of all new start-ups—facing industry stalwarts, retaining expertise and manpower as well as dealing with fund raising and other financial aspects of business. However, through tough times, the company strove to live by an advice from the founders’ ex-employer Thermax Ltd that suggested they conduct their business with true passion and by tackling each challenge head on. With this credo, Marcurus has done better and its consultants now promote the company as one under whose leadership ‘grass does not seem to grow.’
Being young entrepreneurs, Marcurus’ founders recognised internet marketing as a prominent means for attracting customers from all across the world besides using traditional networking platforms like trade shows and fairs. This has enabled the company to receive much of its business through internet marketing.
Over the last five years, the turnover has doubled every year. What was started with a capital of Rs.1 lakh, is now a Rs. 12 crore-company employing about 50 people. Marcuras is now exporting water-treatment plants to various countries and about 25% of its revenues are generated from its export business. Presently, it is also undertaking turnkey projects for customers like steel plants, pharma and power companies, as well as commissioning water and waste water treatment projects in Maharashtra, Andhra Pradesh and Karnataka.
http://www.indiamart.com/corporate/success-stories/marcuras-water-treatment.html
Over its tenure, Marcuras has seen dynamic market conditions in which customers became competitors and competitors became partners and customers. They have seen the exciting evolution of the water treatment business in India and dealt with every obstacle by employing innovation and malleability. The company has faced the dilemmas of all new start-ups—facing industry stalwarts, retaining expertise and manpower as well as dealing with fund raising and other financial aspects of business. However, through tough times, the company strove to live by an advice from the founders’ ex-employer Thermax Ltd that suggested they conduct their business with true passion and by tackling each challenge head on. With this credo, Marcurus has done better and its consultants now promote the company as one under whose leadership ‘grass does not seem to grow.’
Being young entrepreneurs, Marcurus’ founders recognised internet marketing as a prominent means for attracting customers from all across the world besides using traditional networking platforms like trade shows and fairs. This has enabled the company to receive much of its business through internet marketing.
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