Small and Medium businesses are always facing interesting set of challenges, which they try and address with innovation. With the internet becoming mainstream and especially social media taking center stage, businesses are leveraging the media to not only reach out to the intended target audience, but also engage prospects into the busiensses' brand value and communication.
Now track your brand's word of mouth on facebook
One of the strongest and the most credible ways of marketing for your brand, especially for an SME is word of mouth. A customer you gain by the reference of an existing customer can not only help you be far better operationally but also help you reduce down your cost of sales and also customer retention could increase far more for your business.
You can now track the word of mouth about your brand on facebook. The latest feature added by facebook below your fan page likes ‘number’ called the People Talking About! This number essentially represents the number of people who are talking about your brand (mentioning you in comments, liking updates) etc. in a week. As an obviously logical extension to the thought, the more the number of people talking, the more is your brand reaching out to the relevant target audience and engaging them.
Now track your brand's word of mouth on facebook
One of the strongest and the most credible ways of marketing for your brand, especially for an SME is word of mouth. A customer you gain by the reference of an existing customer can not only help you be far better operationally but also help you reduce down your cost of sales and also customer retention could increase far more for your business.
You can now track the word of mouth about your brand on facebook. The latest feature added by facebook below your fan page likes ‘number’ called the People Talking About! This number essentially represents the number of people who are talking about your brand (mentioning you in comments, liking updates) etc. in a week. As an obviously logical extension to the thought, the more the number of people talking, the more is your brand reaching out to the relevant target audience and engaging them.
The number as shown in the screen capture above, '284' shows the number of people on facebook which are engaging with the content of the page int he current week. This number obviously keeps changing and is publicly available.
This essentially will also suggest how engaging is the content on your page. This ensures that brands create more engaging and exciting content which calls for action from the target audience.
Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!
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