Prayas Enterprises is one of those family-owned companies that are a group company in the truest sense. It was founded by Mr. Dinesh Shah as a family owned business. Mrs Ami Shah, General Manager, Marketing, Prayas Enterprises rightly positions him as the patriarch of the Shah family as well as the group. His vision has enabled Prayas Enterprises to register growth in tandem with development of India. A modest start was made in 1996, with the setting up of a bulk medical company. Following this, Mr. Shah wisely decided to diversify and enter the world of packaging with rigid packaging materials, convinced of its limitless potential in our country. The real turning point then came in the form of flexible packaging materials manufacturing. A turnover of Rs. 20 lakh in 1999 earned by a team of eight, has now evolved to Rs. 12 crore earned by a group of five sister companies. Prayas Enterprises is the parent company with a staff -strength of 80.
Barely smooth sailing
The hardest aspect of operating a family business is keeping aside personal issues and confronting more pressing challenges. These include financial problems, space constraints despite the drive to expand as well as increasing local and international competition. Mrs. Shah opines, “The best way to compete is to face competition head on. We decided to go back to square one, figure out where we are making loses and are unable to compete, and get rid of hick-ups. This brought us to backward integration. We started manufacturing our own inks and cylinders.” Additionally, by hiring key people in the chain, the company was able to boost production. The next challenge was to increase sales.
http://www.indiamart.com/corporate/success-stories/prayas-interprises.html
Identifying the missing link—an effective marketing tool
During a brainstorming session, the company hit upon the idea that internet is a vital tool enabling presence in domestic and international markets. And, thus ther stint with the online medium began.
Barely smooth sailing
The hardest aspect of operating a family business is keeping aside personal issues and confronting more pressing challenges. These include financial problems, space constraints despite the drive to expand as well as increasing local and international competition. Mrs. Shah opines, “The best way to compete is to face competition head on. We decided to go back to square one, figure out where we are making loses and are unable to compete, and get rid of hick-ups. This brought us to backward integration. We started manufacturing our own inks and cylinders.” Additionally, by hiring key people in the chain, the company was able to boost production. The next challenge was to increase sales.
http://www.indiamart.com/corporate/success-stories/prayas-interprises.html
Identifying the missing link—an effective marketing tool
During a brainstorming session, the company hit upon the idea that internet is a vital tool enabling presence in domestic and international markets. And, thus ther stint with the online medium began.
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