Access to Only Relevant Information With facebook Subscribe

Social Networking for businesses has always been a lesser understood value proposition. Many businesses both large and small still struggle to generate engaging content such that their target audience is interested enough to interact and take a suggested action. Eg; buying a product.

One of the major drawbacks of being social media platforms like facebook, is all sorts of information floating around. Eg: if you have 500 friends on facebook, you will by default be receiving their updates on your wall, though for you that piece of information might be irrelevant. Hence, content creation and consumption on facebook is a major challenge which needs strong addressing.

facebook subscribe and business information!
Users who have always felt that facebook is only a teen craze and has no real relevance for businesses, other than the brand pages it allows, can now start seeing the good. facebook recently launched the
'subscribe' button, which you can see in the screen capture below:

If you see on your facebook profile, you will see two new options of "subscriptions" and "subscribers". Now you can subscribe to the public updates of anyone around the world on facebook. So if you want to see what Mark Zuxkerberg is saying in his public updates, you can easily subscribe to his public updates and get to know the same in your timeline.

How does this help your business?

Now your customers/ prospective target audience can subscribe to the various team members from your company and get a sense of what's happening. With social networking, as businesses are becoming more and more personal, ensuring that the right set of information reaches out to the customers is crucial. Now with subscriptions, your customers have the choice to subscribe to personal public updates from your business/ your competitors. These public updates create a sense of belonging to the business and hence more bonding on a personal level between the business and the customer.

Also what it does for the business is that businesses now can subscribe to the public updates of prospective hires and other employees to check on what's happening in the social circles. Obviously the information kept by the employees private is not shared. But this obviously helps companies in accessing critical views through access to real information.

The subscribe feature might just increase the public sharing by people more than ever.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!