How to Determine Active Fans on Your Businesses facebook Fan Page: Questions

Small and Medium businesses are always on the lookout for innovative ways of reaching out to their target audience while understanding the activity and engagement levels of their audience. For any business its an imperative to understand how are their audience are reacting to the content and messaging being shared by them online.

With the online media/ digital media changing the way businesses communicate with their target audience, what becomes of extreme importance for businesses is to understand how many fans/ followers, which they have online, are actually relevant and engaging actively? This also extends to leveraging new media tools to do effective market research!

How to determine active facebook fans for your business?
Your business might have many hundreds fans on your facebook fan page and in some cases thousands as well, though how many of them actually are engaging and actively discussing in your businesses messaging and communication is a crucial aspect to be seen.

Ask a Question!
facebook recently launched a feature called "Question" which is available on your personal profile and fan pages as well, as shown in the screen capture below:

How to ask a question?

All you need to ask a question on facebook is to click on the "Question" link and the following text box will appear, as shown in the screen capture below:

To post your question to the audience on facebook, all you need to do is click the "Ask Question" button as shown in the screen capture above. The question upon asking on facebook will be displayed as shown in the screen capture below:

The above screen capture shows the results of a question asked on facebook.

How to use these results?

Businesses can leverage the "messaging" feature provided by facebook to get in touch with each of the people responding to the "questions" with custom messages. Eg: if you have are a membership driven organisation and you need to check whether your facebook fans are your members and who all are not, you can simply do this by asking a question. The answers by members will let you know of the same. This will help you create messaging for non-members who can be further converted to being a member. This essentially reduces effort, time and gives track-able ROI.

How does it benefit my business?

For SMEs what is of importance here is the fact that facebook shows the pictures and the names of the people who have answered the question. Based upon the data received, the business can actually understand the activity and engagement levels of the audience it has online. This also ensures that the business knows who are the target audience which are loyally engaged by the messaging of the business.

This helps emerging businesses classify their audience into categories according to their engagement loyalty and hence ensure that the communication sent to the various audience is customized according to their engagement levels with the business.

This helps SMEs reduce the cost of marketing and communication, while ensuring that business communication is highly effective and conversion oriented online. The same also helps businesses in generating calculable ROI on their investments online.

Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!