What does the image above show? Well, not much than just another text box which looks like the google search engine. What you got right are the last two words which say "search engine". While social media is changing the way businesses engage their target audience, twitter is emerging as one of the most interesting tool online for businesses to reach out to its target audience.
While you can be on twitter and start thinking of reaching out to your TG with just 140 characters, there's a far better and strategic approach online which can help you track all the relevant twitter conversations, which might have impact on your business.
How do you do it?
Lets take an example. If you are a B2B business all you need to do to track all relevant conversations on twitter mentioning B2B is, to search twitter with the hashtag #B2B and twitter search will display all possible search results.
The screen capture below shows a simple search with #B2B on twitter search and how it shows all the possible conversations globally using the #tag: #B2B:
Connect with the relevant TG
Once you have the search results with you, you can now start connecting with the relevant people, who are part of the discussion. Eg, taking cue from the above screen capture, we can simply click on any of the twitter handles of users, whose tweets seem relevant to us.
Obviously you can follow these people who you find relevant, to simultaneously connect with them, you can simply send them a connecting tweet by mentioning their twitter handle with an "@" sign. Example: @e4mtweets Interesting to read your tweet on media. Look forward to more such stories!
There are many such online tools available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about
Really interesting
ReplyDeleteSuch a vital piece of info..not many people are aware of it..
ReplyDelete