How to Get Online Leads for Your B2B Business

If you are a Business to Business entity, generating leads for your business will surely be a challenging task. Especially for the Small and Medium Enterprises, generating business leads is a daunting task which they face. Having a dedicated sales force to generate business is a challenge every SME faces. Sales professionals come at a very high price which makes it all the more difficult for the SMEs to hire and manage them.

Reduce down cost of lead acquisition: go online
For most of the SME businesses, one of the major concerns would be to reduce down the cost of lead acquisition. Also is a concern of reducing down the time to acquire a lead and conversion into revenue generating business. While what is also of concern is to build a robust and scalable lead acquisition business model.

B2B Online Exchanges/ Marketplaces do the trick
There are many B2B Exchanges and Marketplaces which are available online which are free to register to and access leads. An example in this case is IndiaMART.

What exactly is an online B2B Marketplace?
An online B2B marketplace essentially is an online platform where buyers and sellers get a space online to promote their goods to each other directly. Buyers can host their requirements to which sellers can apply to an quote for.

What is the process of getting leads on IndiaMART?

So let us simplify the process of reaching out to leads for you. Though you can access leads without registering on the platform, but you will be able to apply to them online and transact with them online only when you are registered.

Lets get you registered first.

To register on IndiaMART, all you need to do is go to the New User section and apply either as a Buyer OR a Seller.

 Once you have your purpose for registering on a B2B platform defined, you must click on "Join Now" which will redirect you to the joining page, which will ask you for some details like:

Once you have the details of your business entered, you must agree to the "Terms and conditions" and then press "Create My Account".

Once your account is created, you are ready to use the various services which the platform provides.

How do I reach out to leads?

To reach out to various leads, you need to click on Buy Leads on the top search bar of the platform which has the following options: "Products" "Suppliers" "Sell Offers" "Buy Leads" "Tenders" "Trade Shows".

Once you click on the "Buy Leads" link, you will be re-directed to the page, where multiple leads across various product categories will be listed.

All you need to do is scroll down the page and choose the product category which is either your product or the closest to your need. Upon clicking you will be redirected to the following page where various suppliers for the product from across the globe will be listed, as shown in the screen capture below:

All you then need to do is to click on "Send Enquiry" and you will be able to get in touch with the product supplier. Hence being online you are actually able to not just deal with global suppliers for your product but also reduce down the cost and time for acquiring business leads and partners.

There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!