Help Your Customers Take Intelligent & Informed Buying Decisions: naaptol.com

Introduction of the internet has changed everything. How businesses communicate and today transact has evolved from being just a one sided conversation to a multi way dialogue which has empowered customers to be well informed of what they are buying. Today if you are going to buy any product you probably have the reviews of the same available online already.

E-commerce helped it all evolve
E-commerce thought is still catching up in India, but with broadband spreading across the country, there is a lot being achieved with people actually making purchase decisions online. There are many e-commerce portals which are empowering the customer with all sorts of information, which is helping them make powerful buying decisions. While it becomes easier for both the customer and the seller to transact online, its also scalable, as, if you are a seller you can simply host your product/ solution/ offering online on an e-commerce platform and the rest is taken care of by the platform. Your product can reach out to target audience which generally you would not have reached out to.

Comparing the products before buying helps: naaptol!
If you are able to compare the product you want to buy with similar offerings in the market OR comparative brands, you are better able to judge, if you are making the best choice or not.

While there are exciting deals on this platform, the interesting part for Small and Medium Enterprises is that they can sell their products on the website, while listing them with their features for the buyers/ customers to have a look at and explore.

As shown in the screen capture above, naaptol allows users to be a seller or a buyer. As a seller you can list your products on the site and be assured that many prospective buyers would be comparing them online. 

How do I list my product?

To create your own e-store on naaptol, all that you need to do, is to create a login to the website, as shown in the screen capture below:

Once you are done, you can start listing your products online with all the various details about them, which you think, the customers would want to know and will help them take a buy decision.

How can customers choose brand and products?

Lets take an example. Lets say you want to buy a hands free for your mobile phone, all you need to do for it to navigate across to the hands free section under mobiles on the website and you will be re-directed to the following screen:

The customers can now choose amongst the various brands existing and can also get a comparative differentiator chart created for the choices they have made. These differences are not just limited to prices, but also features and many other comparison pointers, which are provided by the platform and help customers make an informed buy decision.

How do SMEs benefit?

SMEs which are in the product selling space can actually list their products for free on these e-commerce websites and generate sales. The process pretty much remains similar as it is in the offline world. As you buy from trusted brands and shops/ establishments, you obviously have to create your reputation and credibility in the online marketplace, where your customers have to believe you and place their trust on you monetarily.

Selling online reduces down the cost of sales and also reduces down the sales cycle time and customer acquisition process. Hence for SMEs its more scalable and a far better option to sell online.

There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!