Google Analytics is one tool which has been there since a long time now. Almost every website has it and it allows users to get access to some high quality metrics, which enable the website owners to understand how their website is performing.
More importantly for the Small and Medium enterprises, Google Analytics has been the top tool, which has helped them to assess the actual effectiveness of their online properties. With businesses going global online, its actually crucial to understand how your website is performing and what kind of audience is it attracting, from which geographies etc.
What about Social Media?
Google Analytics was lacking this pointer, but lately with the launch og Google+ (their newest social network) a whole new feature on Google Analytics called "Social Engagement" actually lets you understand the impact made on your website not only by the +1's done to your content by people all over the world, but also the tweets and the facebook likes.
As shown in the screen capture below:
More importantly for the Small and Medium enterprises, Google Analytics has been the top tool, which has helped them to assess the actual effectiveness of their online properties. With businesses going global online, its actually crucial to understand how your website is performing and what kind of audience is it attracting, from which geographies etc.
What about Social Media?
Google Analytics was lacking this pointer, but lately with the launch og Google+ (their newest social network) a whole new feature on Google Analytics called "Social Engagement" actually lets you understand the impact made on your website not only by the +1's done to your content by people all over the world, but also the tweets and the facebook likes.
As shown in the screen capture below:
You can now measure social engagement on the content shared on your website from across major social networks globally including Google+, facebook and twitter. This obviously helps you understand how is your content engaging your TG on the various social networks.
Obviously you do need to activate social tracking from the various social networks on google analytics, though the Google+ results will come to you automatically. To know how to integrate the various social networks on your site to know the social engagement factor, read the following Google help link: http://www.google.com/support/analyticshelp/bin/answer.py?answer=1316556&topic=1316551
There are many such online tools available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about
Too informative and Useful.
ReplyDeleteGoogle Analytics provide full description for website traffic and Users.
ReplyDeletePage Rank is Rank that's Ranked by Google.Page Rank is measured in 1-10,when a webpage has the Page Rank 10,it is the best webpage on the web,If a web page has only Page Rank 1 that means that page has no much more relevant content in side the page text.
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