One of the strongest tools for any SME to reach out to its intended target audience, is Email Marketing. Its low cost, its fast, easy to use and engaging. Email marketing has all the basic features available for it to be widely used by start-ups and SMEs as the first approach to increasing outreach in the online world.
But how do we measure the success of the Email Marketing Campaign?
Many companies must have done Email marketing campaigns before, but getting the right ROI from it, requires a deep understanding of some basic fundamentals, which will help you generate numbers from your Email marketing campaign.
Click Through Rate [CTR]
To put it simply, this is one number you get when your intended user actually clicks on any of the embedded links in your email message. This essentially gives out the interest of the audience into your message and also about the quality of your content, such that the useer is actually able to take an action which you intended for them.
So how do you calculate CTR?
Its a simple formula: Number of Unique Email Clicked/ (Total Emails sent - Emails Bounced) * 100. This will easily give you the CTR as a percentage, which obviously will help you understand the success ratio of your campaign.
Generally your Email marketing provider/ software (if you are using one) gives you the CTR and the core details, which defines the success of your Email marketing campaign. Overtime this number also helps you understand your user better and hence helps you improve your call to action and design of the Email campaign.
Conversions
Simply speaking, conversions represent the number of Unique Emails which led to a buying decision (sale)/ OR a subscription to what you intended to. You can easily track conversions by creating a landing page for all the traffic coming from your emails onto your website, and have a form t be filled up there. The number of clicks which land onto your landing page Vs the form filling up, will give you a fair idea of how effective your Email marketing campaign is.
The Time Given By The User
How about getting to know, how much time did your user spent on your Email, which sections of the mail did he/ she see the longest etc? These numbers are available with your email marketing software provider. These can really help you understand what is your user excited about and what is the time being given by the user on which part of the Email.
Going Viral Rate
This is one statistic which is not implied for every email marketing campaign, but to most of them. Generally when marketeers create the Email marketing campaigns, they try and include a viral aspect to it. Virality basically means some element in your Email campaign, which engages the user and asks him. her to forward the campaign.
But how do we measure the success of the Email Marketing Campaign?
Many companies must have done Email marketing campaigns before, but getting the right ROI from it, requires a deep understanding of some basic fundamentals, which will help you generate numbers from your Email marketing campaign.
Click Through Rate [CTR]
To put it simply, this is one number you get when your intended user actually clicks on any of the embedded links in your email message. This essentially gives out the interest of the audience into your message and also about the quality of your content, such that the useer is actually able to take an action which you intended for them.
So how do you calculate CTR?
Its a simple formula: Number of Unique Email Clicked/ (Total Emails sent - Emails Bounced) * 100. This will easily give you the CTR as a percentage, which obviously will help you understand the success ratio of your campaign.
Generally your Email marketing provider/ software (if you are using one) gives you the CTR and the core details, which defines the success of your Email marketing campaign. Overtime this number also helps you understand your user better and hence helps you improve your call to action and design of the Email campaign.
Conversions
Simply speaking, conversions represent the number of Unique Emails which led to a buying decision (sale)/ OR a subscription to what you intended to. You can easily track conversions by creating a landing page for all the traffic coming from your emails onto your website, and have a form t be filled up there. The number of clicks which land onto your landing page Vs the form filling up, will give you a fair idea of how effective your Email marketing campaign is.
The Time Given By The User
How about getting to know, how much time did your user spent on your Email, which sections of the mail did he/ she see the longest etc? These numbers are available with your email marketing software provider. These can really help you understand what is your user excited about and what is the time being given by the user on which part of the Email.
Going Viral Rate
This is one statistic which is not implied for every email marketing campaign, but to most of them. Generally when marketeers create the Email marketing campaigns, they try and include a viral aspect to it. Virality basically means some element in your Email campaign, which engages the user and asks him. her to forward the campaign.
Source: http://knol.google.com/k/-/-/qenyuuefykiu/zeqzy8/email-marketing3.jpg
There are many such online tools available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
No comments:
Post a Comment