Every entrepreneur OR a businessman, knows the importance and power of networking. They all understand how crucial is it for them to reach out to the world, while obviously increasing visibility but with a goal to generate business leads through powerful networking.
While there are new modes of communication now, with the internet playing a major role in radically changing the way we communicate with each other and also powerfully establishing a new way in which businesses communicate with its customers. Still what remains a very powerful mode of communication is a face to face/ physical meeting.
The Challenge: so many events, how do we keep track?
One of the biggest challenges faced by companies, is to keep track of so many events and especially the trade shows that happen. There are many of them and they are happening globally, but keeping a track of the same is a challenge. Bigger companies have their respective marketing teams to track events and ensure participation, but in Small and Medium Enterprises, especially the start-ups and mid-size companies, the challenge is to keep abreast of the information.
B2B Exchanges Give you the Information
Lets take an example and show how you can be abreast of all the various trade shows and participate in them. One of the leading B2B exchanges of the country being IndiaMART provides you all the information about these trade shows for free.
How do I get to this information?
All that you need to do is go to the URL: www.indiamart.com where you will find the link "Trade Shows" in the top menu navigation.
While there are new modes of communication now, with the internet playing a major role in radically changing the way we communicate with each other and also powerfully establishing a new way in which businesses communicate with its customers. Still what remains a very powerful mode of communication is a face to face/ physical meeting.
The Challenge: so many events, how do we keep track?
One of the biggest challenges faced by companies, is to keep track of so many events and especially the trade shows that happen. There are many of them and they are happening globally, but keeping a track of the same is a challenge. Bigger companies have their respective marketing teams to track events and ensure participation, but in Small and Medium Enterprises, especially the start-ups and mid-size companies, the challenge is to keep abreast of the information.
B2B Exchanges Give you the Information
Lets take an example and show how you can be abreast of all the various trade shows and participate in them. One of the leading B2B exchanges of the country being IndiaMART provides you all the information about these trade shows for free.
How do I get to this information?
All that you need to do is go to the URL: www.indiamart.com where you will find the link "Trade Shows" in the top menu navigation.
Click on the link and you will be re-directed to a page which looks like the following:
The website has exhaustive information about trade shows happening all over the globe and not just in India. You can view the various trade shows by the origin country by clicking on the "By Country" OR "By City" link on the right sidebar of the website.
How do I visit these trade shows?
Once you have the information about the show and once you choose the one's which suit your business needs, all you have to do is just click on its link and you will get all the information about the show and you can register for the same by going on their website. Example as shown in the screen capture below:
So take your business global by visiting global trade shows. Foster and maintain new global partnerships and relationships.
There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
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