While many Small and Medium businesses are looking at innovative ways of expanding their outreach and engaging the target audience, the essential part still is to manage it all while playing within the restricted marketing budgets. Social Media has made it possible for small businesses now to leverage the power of targeted media buying to reach out to the relevant TG for your business.
Tried facebook advertising yet?
Many businesses are now experimenting with newer ways to increase outreach to the intended target audience and facebook is the increasing choice for most of them. facebook provides a whole new way of targeting the customers very minutely. You can choose across age groups, demographics, geography etc. to ensure that your message is reaching out to the relevant most TG.
This ensures that you spending only the right money to effectively ensure the ROI on your advertising budget. facebook advertising platform is robust and highly cost effective, especially for the SMEs, its easy to work around and gives powerful statistics to ensure that your business can measure each advertising dollar spent.
The volumes?
While facebook reached to about 700 million users globally, there will definitely be users who will be interested in your product/ service and hence you are targeting to an interestingly, socially engaged user base.
The Targeting:
The real power of facebook advertising is not just in its volumes of the user base, but actually in its ability to target highly granularly. facebook ads can reach out to just the potential customer base for your business. Though as many people feel, facebook ads are more B2C in nature and they are more effective that way, there are newer engaging techniques for B2B players.
Tried facebook advertising yet?
Many businesses are now experimenting with newer ways to increase outreach to the intended target audience and facebook is the increasing choice for most of them. facebook provides a whole new way of targeting the customers very minutely. You can choose across age groups, demographics, geography etc. to ensure that your message is reaching out to the relevant most TG.
This ensures that you spending only the right money to effectively ensure the ROI on your advertising budget. facebook advertising platform is robust and highly cost effective, especially for the SMEs, its easy to work around and gives powerful statistics to ensure that your business can measure each advertising dollar spent.
The volumes?
While facebook reached to about 700 million users globally, there will definitely be users who will be interested in your product/ service and hence you are targeting to an interestingly, socially engaged user base.
The Targeting:
The real power of facebook advertising is not just in its volumes of the user base, but actually in its ability to target highly granularly. facebook ads can reach out to just the potential customer base for your business. Though as many people feel, facebook ads are more B2C in nature and they are more effective that way, there are newer engaging techniques for B2B players.
Your fb ads platform looks like as shown in the screen capture above. You can manage multiple accounts and also manage statistics, showing you the real effectiveness and ROI.
The statistics above show how facebook ads can really be tracked and the numbers marked upon to assess the effectiveness of the Ads.
The menu on the left helps you track your investment on the media buying and also you can any point in time pause your advertising campaign and start it afresh if you think that an updated approach might help you be more effective in engaging your TG.
The fb ads ensure that your targeting is highly defined, which effectively helps you reach out to only the relevant users globally. The targeting can be set as shown in the screen capture above.
There are many other ways of increasing outreach, but for small and emerging businesses facebook Ads are the most effective and highly targeted way of reaching out by buying media. The interesting part here also is, you don't need someone to tell you how to do it, anyone who is using the fb ads for the first time, can quickly configure the platform according to their needs easily.
There are many such online tools available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
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