Reaching Out to Customers Through a Multi Media Mix: Homeshop18

A couple of years back, when social networking was not prevalent and while there was not much buying online at least in the emerging parts of the world, the real source of marketing for people was the offline media, in the form of newspapers, magazines and businesses which had higher budgets could explore the options of leveraging television as a powerful engaging medium.

The Marketing Challenge for SMEs
For a fairly widespread section of SMEs, marketing is a major challenge. Most of the Small and Medium Enterprises are not positioned well to have dedicated marketing teams and to further it not enough budgets earmarked for reaching out to the target audience. What SMEs require are innovative ways to reach out to the audience and in a cost effective manner.

Learn from Homeshop18
What you can do is learn from Homeshop18.com. Though Homeshop18 is not an SME, its a venture of a much larger business entity, but what SMEs can learn from it is how to leverage the various marketing channels available to the best of their capability and increase sales.

While the above screen capture shows the online portal where customers can come online and buy from Homeshop18, it has a fair outreach to a wide audience through television, which might not be present online.

The video above shows how Homeshop18 reaches out to a wide audience through television as an outreach medium.

How Can SMEs Benefit?

Small and Medium enterprises which are exploring to reach out to their target audience through these mediums but might not have the right budgets, can partner with Homeshop18, via their Partner program, which allows parties, which are interested in reaching out to target audience through various media supported by Homeshop18.

You can also click the following URL if you wish to know more about their partner program and how you could increase sales by partnering with Homeshop18: http://www.homeshop18.com/partner-with-us.html

There are many such services available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!