With the internet changing the name of the 'buying game', product companies are changing the way they operate and manage their processes. There are many ways of generating interest and assessing the market need for a product to be launched through the online media.
Buyers Buy, what has changed?
Buyers buy! Simple! But something has changed overtime drastically and this is one change no organisation/ no seller can oversee or even think of overseeing. What has changed is the buying patterns and the buying behavior of the consumers. Today's consumer is an evolved lot. Brands today are going that extra step to engage the target audience into their messaging to ensure that they move ahead of the competitive pack and be the customer's choice.
The media has changed: there was a time when before making a big purchase, you used to call up your near and dear ones and there grew your confidence and you made the purchase. What has changed now, is the fact that internet has opened up the world to consumers.
The buying: decision making
With the power shift in consumption happening, which is driving consumption from across sections of the audience which starts from kids to females and males, companies are looking at all possible innovative methods of communicating with the target audience.
Decision making nowadays is much influenced by reviews of various products available online.
Example: if you need to buy an LCD TV, you would probably go to YouTube and search for the top LCD TV reviews, which will give you search results with all the reviews.
What should you do as a business?
As an emerging business, with low marketing budgets, you can make innovative use of YouTube and other such video uploading social networks, by creating and uploading video reviews of your products/ services. If you want to take it a step ahead, ask bloggers and other powerful content producers, who engage the audience well, to feature you on their YT channels. This mode of marketing, not only reduces down the cost of outreach for SMEs, but also creates trust and increases confidence in the end customer towards the product.
With a LIVE demo of the product on the video, a brand is actually able to show the real working of the same and hence the viewer is able to assess and see what all values can the product deliver.
There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
Buyers Buy, what has changed?
Buyers buy! Simple! But something has changed overtime drastically and this is one change no organisation/ no seller can oversee or even think of overseeing. What has changed is the buying patterns and the buying behavior of the consumers. Today's consumer is an evolved lot. Brands today are going that extra step to engage the target audience into their messaging to ensure that they move ahead of the competitive pack and be the customer's choice.
The media has changed: there was a time when before making a big purchase, you used to call up your near and dear ones and there grew your confidence and you made the purchase. What has changed now, is the fact that internet has opened up the world to consumers.
The buying: decision making
With the power shift in consumption happening, which is driving consumption from across sections of the audience which starts from kids to females and males, companies are looking at all possible innovative methods of communicating with the target audience.
Decision making nowadays is much influenced by reviews of various products available online.
Example: if you need to buy an LCD TV, you would probably go to YouTube and search for the top LCD TV reviews, which will give you search results with all the reviews.
What should you do as a business?
As an emerging business, with low marketing budgets, you can make innovative use of YouTube and other such video uploading social networks, by creating and uploading video reviews of your products/ services. If you want to take it a step ahead, ask bloggers and other powerful content producers, who engage the audience well, to feature you on their YT channels. This mode of marketing, not only reduces down the cost of outreach for SMEs, but also creates trust and increases confidence in the end customer towards the product.
With a LIVE demo of the product on the video, a brand is actually able to show the real working of the same and hence the viewer is able to assess and see what all values can the product deliver.
There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
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