Sunday, May 29, 2011

Social Gaming for Your Business With ibibo

There is much happening globally, especially in the internet domain. Businesses are exploring many innovative options to reach out to and engage their target audience with their message. There are several businesses which have taken up blogging, social media and other innovative ways of taking their message to the target customer.

Engaging your customer with Social Games: the challenges
For Small and Medium Enterprises its a particularly critical challenge to ensure that they have both their internal and external customers engaged strongly with their messaging. For internal customers (employees) the challenge could begin from hiring the right talent on board to retaining them. For external customers to the business the challenges could be from acquiring new business to creating further value for the existing ones.

Engaging your customer with Social Games: the next level with ibibo
How about testing a new candidate that you are thinking of hiring with a strategy game online and that too a social game, where he/ she can connect with several others of the same interest? While you can test a candidate on the level of understanding, behavior patterns and much more, you can also test him/ her on logical understanding and other concepts which apply to the position you are hiring for. And all this, achieved, using social gaming.

One of the strongest online social gaming platforms in India is ibibo. ibibo enables users to get connected and network through various forms of social gaming and contesting genres.

ibibo essentially builds on the following three key genres of social gaming:

  • Role Playing Games
  • Live multi player games
  • Talent games and contests

How do experience a game on ibibo?
To experience social gaming first hand, all you need to do is go to the following URL: www.ibibo.com. The following page will appear, as shown in the screen capture below:


You can choose the game you want to play, by clicking on the same on the vertical menu which is on the right of the main image on the home page. Once selected, you will be re-directed to the landing page for the game, as shown in the screen capture below:


Once you are logged into the platform, you can also chat through an inbuilt messenger module, with all your Gmail, Yahoo! and facebook friends, as shown in the screen capture below:


Once you are inside a game, it keeps taking you through different levels, which increases the engagement and as a business you can explore many opportunities of advertising, testing to name a few, example shown in the screen capture below:


How does ibibo help my business?
While its all about social gaming, you can innovatively leverage the platform to connect with not only your employees but your customers as well. Also, you can create a powerful outreach with many in game advertising opportunities.

There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!

1 comment:

  1. I never thought Games can also help businesses in growth and development! Testing one's logical and analytical abilities through these games is a very good idea.

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