ROI is one of the most commonly and widely used business word. Return on Investment. And why not, for every business, big or small, ROI is a crucial part of running a successful business. ROI can be tangible and Non- tangible both. It could be in a monetary form OR could be in the form of functional achievable's for a business.
For SMEs generating ROI on every investment done is crucial to build a solid business.
ROI on Marketing: facebook
Many SMEs are waking upto the fact that social media is the most cost effective solution to leverage in order to reach out to their prospective target audience. And while many businesses are creating their profiles online, they are facing the challenge of understanding the media, the message and the ROI.
Challenge for SMEs
Many Small and Medium Enterprises are now facing the challenge of being on social networks to reach out to their prospective target audience, but are failing to really be able to make sense of the medium.
Example, how do you suggest that your business is generating actual results by having a fan page on facebook?
Solution: facebook insights
In the internet domain, most of the businesses work with a bottom-up model, where the customer influences the business decisions. Based upon the understanding of the customer behavior, brands evolve their messaging and communication.
For businesses to leverage the power of facebook fan pages the right way, they need to understand their target audience who are on facebook and are engaging with the businesses message. facebook insights lets you do just that.
What all can I get to know from facebook Insights?
Almost everything about your target audience. Apart from the fact that you can see how many people like your facebook fan page, how many of them are active on a daily/ weekly and monthly basis, you can also see how much engagement is happening on your fan page, as a result of your messaging and communication (updates that you do as a brand on your fan page's wall).
Engagement Insights
How many likes are happening daily on your page? How many people are actually engaging with your content? All this is available as numbers on facebook insights and this gives you a powerful idea of whether you are engaging your target audience in your brand message and communication or not?
For SMEs generating ROI on every investment done is crucial to build a solid business.
ROI on Marketing: facebook
Many SMEs are waking upto the fact that social media is the most cost effective solution to leverage in order to reach out to their prospective target audience. And while many businesses are creating their profiles online, they are facing the challenge of understanding the media, the message and the ROI.
Challenge for SMEs
Many Small and Medium Enterprises are now facing the challenge of being on social networks to reach out to their prospective target audience, but are failing to really be able to make sense of the medium.
Example, how do you suggest that your business is generating actual results by having a fan page on facebook?
Solution: facebook insights
In the internet domain, most of the businesses work with a bottom-up model, where the customer influences the business decisions. Based upon the understanding of the customer behavior, brands evolve their messaging and communication.
For businesses to leverage the power of facebook fan pages the right way, they need to understand their target audience who are on facebook and are engaging with the businesses message. facebook insights lets you do just that.
What all can I get to know from facebook Insights?
Almost everything about your target audience. Apart from the fact that you can see how many people like your facebook fan page, how many of them are active on a daily/ weekly and monthly basis, you can also see how much engagement is happening on your fan page, as a result of your messaging and communication (updates that you do as a brand on your fan page's wall).
Engagement Insights
How many likes are happening daily on your page? How many people are actually engaging with your content? All this is available as numbers on facebook insights and this gives you a powerful idea of whether you are engaging your target audience in your brand message and communication or not?
Demographics
You can actually get to know some interesting facts about your fans on facebook. In terms of their demographics like Age, Sex, which regions of the world do they belong to, which major Cities of the world do they belong to etc.
Such powerful demographics enable the business to create the right messaging and communication to ensure that the business engages the audience while generating powerful business results.
How do I access facebook Insights?
facebook allows only the fan page managers to access insights and have access to such statistics. If you are a fan page admin/ manager, click on the "edit" button on the top-right of your fan page which will redirect you to the screen as shown in the screen capture below. On your left, click on the "insights" link.
Once done, you will be redirected to your page insights, which will look as the screen capture below:
How does it help my business?
Just being on facebook actually does not helps your business. What helps is if you are actually able to engage your target audience. And what engages the audience them is your messaging. The status updates that you do.
Your presence on facebook is effective only if your target audience is engaged in your messaging which calls them to take an action, which furthers your business objectives.
There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
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