The Free Personal Finance Advisor for SMEs: Google Advisor

Finance for SMEs is one of the most crucial topics. For many start-ups in India, which start as a proprietary company, managing finances becomes difficult for the founder, as most of the times his/ her accounts are the same as that of the companies. This becomes a challenge to maintain when you finally register your company and create, maintain and manage separate finances for the same.

Your free personal finance advisor
Google has recently launched its free personal finance management tool called Google Advisor. The tool helps you find and compare various financial products.

The tool helps you check on and compare for mortgages, CDs, Credit Cards, Loans, by listing down a search criteria, for the user to choose from.

Is Google Advisor a financial product search engine?

No. Google Advisor is not a search engine. It's a recommendation engine, where it displays the various vendors registered with its service, their product offerings and the various features, benefits and conditions attached along. Essentially Google Advisor is a comparison tool with various criteria based filters.

How does it help you?

Not just personally, even if you are taking loans, or re-financing your assets, applying for a new credit card amongst other things, you are empowered to take a decision using the information provided by Google Advisor. The comparison engine lets you compare between various financial tools available and what suits you best. While being online, it helps you to save time and understand at your own pace, after assessing your requirement of what financial tool you exactly require and hence make an informed buying decision.

And why is the service free?

Though Google does not make money on any other feature, if you apply for a loan online through one of the listed vendors on Google Advisor, Google gets a percentage.

There are many such online tools available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!