Friday, April 1, 2011

Your Business Queries Answered by Experts Globally for Free: LinkedIn Answers made simple for SMEs

Running an emerging company is a tricky path to tread. Moreso if you are a first generation entrepreneur. You need a constant source of information, help and mentoring at just the right times from the relevant people. Also you need to learn from the business mistakes committed by similar businesses and learn from them.

Challenge for SMEs
But all all of this needs time and a focused effort on many fronts which again is a challenge for the SMEs.

How to then get across to the relevant people who could help solve business issues?
Let us add How to then get across to the relevant people who could help solve business issues for free?! Though there are several online platforms existing which promise you great mentoring by industry leaders and the rest, while you are an emerging business, you need the right advice from people who have done it on ground and have a first hand experience of the same.

This is what is available on Linkedin Answers!
Linkedin is one of the world's largest professional social networking platform. You can freely create a professional profile and share it with the world. It is also free to connect with people globally for professional purposes. One of the greatest advantages of Linkedin is that you can create winning professional profiles, which can not just help you create your next career move but also find business leads.

But professional networking is not just limited to connecting with people globally, it is also about getting he right advice from the relevant people at times when you need them the most.

How to access Linkedin answers?
Its fairly simple to get some of the perlplexing questions you have, answered by experts.

The screenshot above shows how to access Linkedin answers. All you need to do after logging into your Linkedin profile is to navigate the top menu and under the more drop down menu the first option that you will get in "Answers".

How to use Linkedin answers?
Lets do it LIVE here! After you reach the Linkedin answers application, you will see the following home page:

Whatever question that you need to ask write it in the "Ask Question" box: eg:


Once you have keyed in the question, click the next button. If you want to add any extra details to your question, you can in the "Add Details" box.

The critical thing you must do is "Categorize" your question. Categorizing your question ensures the fact that your question is queued up under the right category which will ensure that your question reaches the relevant target audience.

Is my question limited to only my network on Linkedin?
Once you categorize this question, it will go not only to your network of professional connects but will also reach out to the professionals which are relevant to the category you have classified your question under.

Once you are done, click "Ask Question" at the bottom of the page. Here you will get the option for sharing your question with your personal network of experts, which means: if you feel you have some professionals in your network who are relevant to your question, you can send the question personally to them.

Select the experts from your network and "Send" the question to them. Once you are done, your question is now available LIVE on Linkedin to be answered by relevant people from across the globe.

Can my question be indexed by search engines for many more people to see?
YES! The best part about Linkedin questions is that once you ask your question it quickly gets indexed by search engines like Google and hence can be found and answered by many more people across the globe.

Can I rate the best answers to my question(s)?
Yes you can! Linkedin allows you to rate the best answers to your questions by experts, which also is a good way to connect with such experts globally. 

Can I answer some questions as well?
Yes! in your network the questions that you see on your status update wall and under the answers section, you are free to answer those questions if you have the know how of the same. As people start liking your questions and rating them, you can also be quickly classified as one of the top experts, which Linkedin changes every week:

For SMEs this is a great tool as it helps them get connected to the experts in various domains globally while sitting in the comfort of their offices. This helps them reduce cost and increase productivity while getting views from global experts. To know more drop in a comment to this post and our team of experts at IndiaMART Knowledge Services will be happy to extend possible help!

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