Create a Magazine Out of Your Business facebook Fan Page

Innovation is the name of the game and internet is one area which has been witnessing innovation off the hook lately. We have seen some fantastic start-ups and business ideas take shape with the basis as the internet. One of the interesting developments which has happened in this domain lately are the applications. Especially business applications for Small and Medium Enterprises. These applications have changed the way SMEs conduct business and have given a whole new approach to how businesses leverage low cost mediums and resources to achieve many business objectives.

The Idea: Convert your business facebook fan page into a magazine!
How about creating a magazine from your businesses facebook fan page and further it to a whole new target audience which is not a part of your facebook fan page yet.

Are you Happy about it, but why?
Yes! That's the name. HappyWhy, an Indian start-up that helps you fetch data from your existing business facebook fan page and convert it into a magazine, which people can actually read.

The above screen capture shows the home page of HappyWhy.com.

But why convert your facebook fan page into a business magazine?

Quality content is one way of increasing engagement with the target audience of your business. But that's not all. How your target audience engages with your content also majorly depends upon how the information is collated and presented to them.

Magazines have been a major way in which information has been consumed by people as part of the offline media and hence presenting online information in the same way gives for an interesting way of consuming the same.

How does HappyWhy help my business?

HappyWhy does not helps your business, rather it impacts your marketing in a manner which enables you to reach out to a whole new set of target audience in a format that they have been consuming information in since long.

Is this tool one in all for everything related to facebook fan pages?

Not really. This tool is still emerging, but sure provides for an interesting user experience by the way of which users can engage with your content online in a manner which he/ she has been introduced to in the form of the offline media.

How do you Login to HappyWhy?

You directly connect with HappyWhy using your facebook login. The same will ask you for your permission to access your basic information on facebook in the form of a facebook application. Click on "allow" and you will have the application create an auto magazine of your profile information.

And not just this. You can actually browse through a whole collection of facebook fan pages which have been converted into the magazine form under various categories as shown in the screen capture below:

Content is the key today for any business and IndiaMART Knowledge Services aims to create a powerful ecosystem to help SMEs grow. To know more, drop in a comment to this post and our team of experts will get in touch with you!