This one is going to be one of the most innovative and exciting ways to build, establish and boost your brand, while not spending much. Marketing is a major challenge for Small and Medium enterprises. Not every SME is enabled to have dedicated marketing budgets and hence technology must be leveraged the right way to help SMEs in establishing a powerful brand positioning.
Create a powerful brand which talks to your target audience
Yes we know how difficult is it for SMEs to leverage traditional media with shoe string budgets. Also, when the focus on generating true ROI is high, traditional media lacks the punch.
Let your brand talk to your customers: create an online video show
Lets make your brand talk to its target audience online. Reach out to your customers through YouTube. YouTube is a video hosting and sharing social network. As a business you can create your own profile on YouTube and create targeted video shows to communicate with your intended target audience.
Eg: Lets say I run a food retail chain business and I need to leverage the power of marketing to increase sales and create a solid brand recall. I will showcase my food in an engaging manner as my target audience like it to be.
The following video shows how Airtel promoted the KBC show with their parody online on YouTube:
Edit your videos to create your own online show
There are many organizations and individuals who have created their own shows online. Editing the videos is pretty simple to do. All you need to do is download a simple tool like: the Windows LIVE Movie Maker. Download the same here.
All you need to do is to create an online branded image with a background sound and insert the same before your video starts. Also create an image with a powerful call to action which engages the target audience and creates a pull for them to take an action.
There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
Create a powerful brand which talks to your target audience
Yes we know how difficult is it for SMEs to leverage traditional media with shoe string budgets. Also, when the focus on generating true ROI is high, traditional media lacks the punch.
Let your brand talk to your customers: create an online video show
Lets make your brand talk to its target audience online. Reach out to your customers through YouTube. YouTube is a video hosting and sharing social network. As a business you can create your own profile on YouTube and create targeted video shows to communicate with your intended target audience.
Eg: Lets say I run a food retail chain business and I need to leverage the power of marketing to increase sales and create a solid brand recall. I will showcase my food in an engaging manner as my target audience like it to be.
The following video shows how Airtel promoted the KBC show with their parody online on YouTube:
Edit your videos to create your own online show
There are many organizations and individuals who have created their own shows online. Editing the videos is pretty simple to do. All you need to do is download a simple tool like: the Windows LIVE Movie Maker. Download the same here.
All you need to do is to create an online branded image with a background sound and insert the same before your video starts. Also create an image with a powerful call to action which engages the target audience and creates a pull for them to take an action.
There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
It is a very good entertainer software for watching videos.by sendhamarai aluminium scaffolding
ReplyDeleteThank you for this fascinating post, I am happy I observed this website on Google. Not just content, in fact, the whole site is fantastic. a personal branding resource
ReplyDelete