Increase your Sales With B2B E-Commerce Websites

Many businesses are at cross-roads when thinking about how to leverage the internet when it comes to B2B businesses. With web going the 2.0 mode and with web 3.0 coming to the fore, communication has changed and so has the way businesses engage their intended target audience.

Internet and how businesses engage with other businesses
Internet has changed the way businesses interact and engage with other businesses. For any business reducing down the cost of operations is essential for effectively scaling up the business and increasing profitability. B2B E-commerce websites have created an online ecosystem which has the various stakeholders involved as:

1. Buyers
2. Suppliers
3. Vendors

For Small and Medium Enterprises such B2B E-commerce platforms are crucial not only in terms of helping them in reducing down cost of operations but also in helping businesses become operationally more active. 

How do SMEs benefit from B2B E-commerce market-places?

Small and Emerging businesses find multiple benefits through E-commerce. Increasing sales is one crucial resultant which many businesses have and such B2B E-commerce networks have overtime proven that businesses can not only increase outreach in domestic shores but expand to opportunities globally.

The wide range of services offered by these e-commerce platforms are free and paid both. Apart from generating business leads for emerging businesses, such B2B e-commerce platforms also help small businesses effectively market themselves to the intended target audience through in-built trade letters and other marketing tools and features. Potential buyers are free to navigate through these sites and place orders, while looking at the trust and credibility of each of the vendors.

Many small businesses are able to reduce down their sales cycle with such an approach. With reduced sales cycle, emerging businesses can focus on other aspects of the business and make themselves operationally smarter.

The best part about such E-commerce platforms is, that for many emerging businesses which don't have an online presence, free web pages are created where they can display their products and service offerings. This gives them a chance to showcase their might and hence instill credibility in the prospective customer.

How do I register my business on such platforms: example!

Lets take an example of IndiaMART.com. All that you need to be active here is to login to the site: www.indiamart.com. If you are a supplier/ seller, you can become a member for free by clicking HERE. The following registration form will appear as in the screen capture below:

Once you are logged in you will be granted access to MyZone, where you will find the navigation menu which will enable you to navigate through your profile online and benefit from the various set of services which are provided to free users by IndiaMART.

If you are a buyer, you can search for products which you are interested in, using the search function at the top of the page.

For buyers and suppliers the following set of services are available:

Which other B2B E-commerce platforms exist?

There are many such platforms existing which create an ecosystem around buyers, suppliers and vendors.

• Trademart.in

Buyers and sellers get free listings in 27 business portals. As a free member one can use search tools, contact each other directly. Buyers can post sales leads and send inquiries to suppliers free of cost. Sellers can post products to sell and contact certain buyers who accept quotations from free members.

• Alibaba.com

Global leader in B2B e-commerce with over 6.5 million members in 240 countries worldwide. By registering free a business enterprise gets a free company website and can display up to 50 products. The site gives free trade alerts and free 'trendsget', which gives the trends on the most searched products, most inquired products, categories with fewer competitors and more.

• ecplaza.net

Features are similar as Alibaba.com. In its ad-service, there is “one-a-day" option, which is a way to promote only one company, product or service to the target customers of the world for a day in all pages of EC Plaza website.

There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!