For Small and Medium Enterprises its an imperative to keep in control the operational costs. The working capital requirements have to be smartly controlled to ensure that the business uses capital in a manner which is well defined and smart.
Challenge for the SMEs
The one challenge for the SMEs is intelligently controlling costs of marketing. While you start your own business or while you are scaling up, marketing is one essential which not only helps a business reach out to the relevant target audience, but also, it helps in taking business to the next level of growth. Client acquisition is one of the direct resultants of good and engaging marketing.
But SMEs don't have budgets enough to leverage all sorts of media and channels to reach out to their target audience.
Free software helps!
FreeSerifSoftware has launched PagePlus, which is a free desktop publishing tool:
The various features of this Desktop Publishing Software are:
Challenge for the SMEs
The one challenge for the SMEs is intelligently controlling costs of marketing. While you start your own business or while you are scaling up, marketing is one essential which not only helps a business reach out to the relevant target audience, but also, it helps in taking business to the next level of growth. Client acquisition is one of the direct resultants of good and engaging marketing.
But SMEs don't have budgets enough to leverage all sorts of media and channels to reach out to their target audience.
Free software helps!
FreeSerifSoftware has launched PagePlus, which is a free desktop publishing tool:
What can the PagePlus do for you?
Being a free software in no way categorizes PagePlus to be lesser than the others available. The starter edition of this software is 100% free and is available for download, right HERE.
The various features of this Desktop Publishing Software are:
- Intuitive and easy-to-use tools
- Easy drag-and-drop design method
- Accurate text handling to create professional documents
- Sticky guides for exact alignment of objects
- Support for common image files like .JPG and .PNG
- Create stunning projects for print in minutes
How do I get this software?
All you need to do is to download this PagePlus on your desktop from the link given above. Once done, you are ready to use this software to create great looking marketing collaterals for your emerging business for free.
After logging in, you need to activate your account, as Serif takes your Email Id. Once you are done, you will be good to go.
How does it help my emerging business?
Greatly! While you are able to save cost of creating marketing collaterals, you are wisely and intelligently using your capital and saving them while still creating fantastic marketing initiatives for your business to reach out to the relevant target audience. These flyers, newsletters etc. can further be used through email marketing to take your message out to the relevant target audience and also engage them towards creating new business.
There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
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