Organize, Edit and Print Your Photos Online for Free: Picasa

Internet technology has changed the way businesses communicate with their target audience, which involve both the internal audience in the form of employees and the external audience in the form of existing and prospective customers. Businesses nowadays are leveraging various internet tools to communicate, connect and engage customers. One of them is through pictures as they speak a thousand words and we all know its so true.

Let pictures convey your message!
Innovation is the name of the game. Some of the best use of emerging media and modes of communication has been shown by Small and Medium Enterprises. SMEs have taken the lead while creating new examples and setting new trends in business communication.

One of the ways businesses are communicating with their target audience online is through pictures. Eg: to communicate the employee friendly-ness of your organisation to prospective employees, businesses are leveraging online picture sharing platforms to actually represent the existent culture of the organisation. This proves to be an attractive point not only for the prospective employees to join in but also for customers to usher in, as they see happy and prospering employees!

Picasa does the trick!
This Wikipedia article captures what Picasa is in its complete essence: "Picasa is an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website".

Where do I get Picasa from?
Picasa can be downloaded HERE. The home screen looks like the screen capture below:

What are the various features of Picasa and how can they benefit my emerging business?

• Organization and Editing

You can now maintain and manage your pictures online by tagging them with the intended category. This allows businesses to intelligently tag pictures which if named right also get indexed by search engines and hence provide businesses a good and a smart way to reach out to their target audience through pictorial search results.

• Online slideshow view

Businesses can now promote their events and offerings through interesting pictures while enabling their customers to see full screen slide shows. Such full screen slideshows of events surely helps in attracting customers. As they need to deliver value to their sponsors and delegate(s), online branding through photographs sure goes a long way.

• Gift the printed photographs to your customers

How about surprising your delegates(s)/ employees OR business partners/ vendors by sending them a picture of them with your businesses's backdrop? With the various platforms which are integrated with Picasa, you can order prints online and get them delivered anywhere.

How do I login to Picasa?

All you need to do to login to Picasa is share your Google account details and you are done. The global Google login helps your login from your Google id itself.

There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!