For any business being in constant touch with its customers is essential. More-so for the Small and Medium enterprise. With internet becoming one of the strongest basis of communication globally, businesses are evolving in the manner they are leveraging internet technology to streamline communication. For SMEs its critical to both keep in constant touch with their internal customers (employees) and their external customers.
The challenge for SME's
One of the biggest challenge for SMEs is to streamline the process of communication across its stakeholders. Constantly updated information obviously makes it easier for any business to keep the stakeholders engaged in the opportunity. Large companies can afford to hire and manage sizable teams to drive internal and external communication, though with emerging companies, maintaining dedicated teams only for communications may not be feasible at all times. The cost associated with a dedicated communications team may not be the highest priority for an emerging enterprise.
If you don't keep your customers in the loop always, you are slowly creating (unknowingly) a gap in the window of engagement with your customers, both prospective and existing. In times today, customers are well informed and demand to be updated with relevant information, which must enable them to make future business decisions.
The solution: creating a scalable communication infrastructure
For any SME, creating a powerful and scalable communication infrastructure is crucial. The basis of every successful communication being content, has to be powerfully engaging for the intended customers. To start with, the simplest and a proven successful mode of communication is a Newsletter!
How do I start my own NewsLetter online?
There are multiple services available online which help you chart out your own newsletter in minutes and once you have it, you can upload it and target it to your database of the relevant target audience. One of the simplest tools you can use online to build a newsletter is: MNB (my newsletter builder).
MNB is an easy to use online software with in-built design and editing tools which enable the SME to quickly collate relevant content, package it in the right manner and leverage the power of Email marketing to take the message to the relevant intended target audience.
DIY makes it easy!
The do it yourself nature of the software makes it easy for anyone to quickly learn the art of creating effective News Letters and start communicating on an ongoing basis with the intended target audience. If you are not a designer, the platform also provides templates which you can customize according to your branding etc. and create a professional looking newsletter.
For more, drop us a comment and our team of experts will touch base with you!
The challenge for SME's
One of the biggest challenge for SMEs is to streamline the process of communication across its stakeholders. Constantly updated information obviously makes it easier for any business to keep the stakeholders engaged in the opportunity. Large companies can afford to hire and manage sizable teams to drive internal and external communication, though with emerging companies, maintaining dedicated teams only for communications may not be feasible at all times. The cost associated with a dedicated communications team may not be the highest priority for an emerging enterprise.
If you don't keep your customers in the loop always, you are slowly creating (unknowingly) a gap in the window of engagement with your customers, both prospective and existing. In times today, customers are well informed and demand to be updated with relevant information, which must enable them to make future business decisions.
The solution: creating a scalable communication infrastructure
For any SME, creating a powerful and scalable communication infrastructure is crucial. The basis of every successful communication being content, has to be powerfully engaging for the intended customers. To start with, the simplest and a proven successful mode of communication is a Newsletter!
How do I start my own NewsLetter online?
There are multiple services available online which help you chart out your own newsletter in minutes and once you have it, you can upload it and target it to your database of the relevant target audience. One of the simplest tools you can use online to build a newsletter is: MNB (my newsletter builder).
MNB is an easy to use online software with in-built design and editing tools which enable the SME to quickly collate relevant content, package it in the right manner and leverage the power of Email marketing to take the message to the relevant intended target audience.
DIY makes it easy!
The do it yourself nature of the software makes it easy for anyone to quickly learn the art of creating effective News Letters and start communicating on an ongoing basis with the intended target audience. If you are not a designer, the platform also provides templates which you can customize according to your branding etc. and create a professional looking newsletter.
All you need to do to create your first newsletter on MNB is: Sign up for a free trial, post which you choose a template (custom brand it), add your content to the same and upload your database (to which the newsletter is to be sent to). Once done you are ready to roll your first news letter out.
How will I know how many people have read my Email?
Once done, MNB also provides you with powerful statistics, which actually enable you to know how many people have seen your Email and how many have taken an action (eg: clicked on a URL in the Email).
There are many such tools available online, which help you manage your communications easily till you are a certain size in business. For emerging SMEs an automated newsletter is a very good start. Team IndiaMART Knowledge Services is happy to create such opportunities for emerging enterprises to enable them with emerging opportunities towards business success!
For more, drop us a comment and our team of experts will touch base with you!
It is very useful for talk the customers regularly. by sendhamarai boom lift
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