Small and Medium Enterprises' uptake is going at a snail's pace and thus fail to fall in-line with the rising expectations. It seems that the industry is not able to utilize the power of online media, and as a matter of fact, most of them are not aware of the “social media effect”! Surveys find that small and medium enterprises only use electronic learning for training ICT employees and managers only. The study was done for the major European countries. Thus the results of the studies are the great lack of training procedures in SME, lacking learning tools and materials, adverse reaction of a significant number of managers, lack of internet connection speed necessary for electronic learning etc..
Now with that many loopholes the boat’s going to sink! You may argue, you may disagree, but you cannot ignore social media. It is simply the most explosive outbreak in the information world since the Internet itself. And they are going to shake up just about every business.
The point is that consumers now have a more potent aggregate power: someone with a problem can now reach others with the same problem faster, build a community around this shared problem easily, and mobilize lots of people behind the common cause more efficiently. That’s what the power of communication is, it definitely adds more efficiency!
ICT is a new age communication technology that can be employed to give users quick access to ideas and experiences from a wide range of people, communities, and cultures.
SMEs must know how to leverage the New Age media such as the Online and the Mobile, to effectively reduce down their time to market and also increase the outreach to their relevant target audience.
But how do SMEs learn all of this, while investing their crucial time?
IndiaMart and IAMAI have collaborated to bring the Conference on Low Cost and Free internet and Mobile Solutions for SMEs on July 6th 2010, at the India Habitat Center, New Delhi.
Register FREE NOW
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