Online Word of Mouth for Your Brand: facebook

Small and Medium businesses are always facing interesting set of challenges, which they try and address with innovation. With the internet becoming mainstream and especially social media taking center stage, businesses are leveraging the media to not only reach out to the intended target audience, but also engage prospects into the busiensses' brand value and communication.

Now track your brand's word of mouth on facebook
One of the strongest and the most credible ways of marketing for your brand, especially for an SME is word of mouth. A customer you gain by the reference of an existing customer can not only help you be far better operationally but also help you reduce down your cost of sales and also customer retention could increase far more for your business.

You can now track the word of mouth about your brand on facebook. The latest feature added by facebook below your fan page likes ‘number’ called the People Talking About! This number essentially represents the number of people who are talking about your brand (mentioning you in comments, liking updates) etc. in a week. As an obviously logical extension to the thought, the more the number of people talking, the more is your brand reaching out to the relevant target audience and engaging them.

The number as shown in the screen capture above, '284' shows the number of people on facebook which are engaging with the content of the page int he current week. This number obviously keeps changing and is publicly available.

This essentially will also suggest how engaging is the content on your page. This ensures that brands create more engaging and exciting content which calls for action from the target audience.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Top 3 Apps for High Performing Sales Teams

The digital age and mobile technology have revolutionized business operations. Businesses today are leveraging technology to create the much needed competitive edge, which helps them stay ahead of competition and also innovate in the marketplace.

With the introduction of mobile devices powered by android and other emerging platforms, which support interesting business and productivity apps, businesses are empowering their sales teams with such technology while making them more productive and responsive.

Top 4 apps for a high performing sales team!
GoToMeeting - GTM is a mobile app which enables web conferencing in various modes as online meetings, presentations coupled with reports. To use the tool for free, you can visit the following URL: http://www.gotomeeting.com/fec/

Swipe the credit card, never miss an instant payment!
One of the major issues that sales teams face, especially that of the Small and Medium merchants, is the instant availability of card swiping machines. As money goes plastic, more and more customers are converting to using plastic money. Sales people need to be always ready to get the payments collected on the spot.

Here comes Square. The moment you sign up for square, they send you an attachment which you can add onto your phone, which will enable you to swipe credit cards and hence obviously be able to read them, just like it normally happens in the merchant establishments where you shop.

Payments from all major credit cards are accepted by the Square app. Its a free app and is available for iPhone, iPad and on Android devices.

Manage your salesforce data in real time on mobile!
Many SMEs are leveraging the cloud based services to save cost and be operationally more efficient. Salesforce is one such CRM on the cloud and to access the data in real time, you can simply get the Salesforce app by Salesforce.com.

The app is available for almost all mobile devices like, iPhone, Blackberry, iPad etc.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Safeguard Your Published Content on Wordpress

Small and Medium businesses are leveraging free and easily available, intelligent technology to be operationally smarter and powerfully address business challenges. Many small and emerging companies are leveraging the freely available web content management system Wordpress, to host their official blogs and in many cases official websites. Wordpress is a freely available CMS and is fairly powerful till a certain size of the website.

Small companies are setting up such web based CMS's to quickly design and host websites which are highly usable and can be set up almost at a no cost basis. You don't specifically need a designer to design your sites and you would not really require a great coding team to build you a great piece.

To download and host your own version of wordpress, all you need to do is buy a domain name along with web space and upload wordpress on the root directory, using the Cpanel that you get from your web host.

The data challenge
The one thing which remains a challenge still is safeguarding the data from crashing. There have been cases before, when companies have lost their published content due to server shifting/ crashing of the site. Some malicious code working in an unwanted manner etc.

Backup your data on wordpress DB
Now you can use WP-Dbmanager, which is a free plug-in provided by wordpress which essentially helps you in backing up your content which you publish using the WP platform. Since all your content is now saved in the database, it keeps getting backed-up and hence is safe, even in the event of a crash or a server failure at your host end.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Design Your Own Great Looking facebook fan page

Almost every brand which you can recall on top of your mind, would now be present on facbeook. For Small and Medium enterprises social networks are a great way to go to market. Social networks are a great tool for emerging companies to reach out and engage with intended target audience.

The challenge: designing great facebook fan pages
One of the challenges which SMEs are facing is to design great looking and engaging facebook fan pages. For brands its a great way to engage with the audience it intends to participate with. Since not many SMEs can afford great design companies to keep their facebook pages engaged enough, there are multiple options which cost very less or are almost free for SMEs to get great looking facebook fan pages.

Shortstack: get fantastic looking fan pages
All you need to do is to go to http://www.shortstack.com/ and using your facbeook account, to login.

All you simply need to do is upload your official logo and other design elements which you wish to display on your facebook fan page. Also to increase engagement you can use the widgets of YouTube, twitter etc. available to integrate LIVE feeds from various social networks on your facebook fan page.

SMEs can hence save cost and leverage Shortstack to get great looking facebook fan pages each time.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Create Private Video Chat Sessions with Google Video Chat

Technology is a crucial element today which enables growth for every business. With its proper use, businesses can move to the next level. Internet has specifically created new opportunities for companies, especially the small and medium enterprises (SMEs). It is a great enabler which the SMEs can leverage toge benefits out of it.

One of the best advantages of the Internet is fostering faster communication. Free online tools have created many new opportunities for SMEs to increase effectiveness and hence, productivity. One of the best examples of leveraging the Internet is by collaborating teams. Teams which are working on projects and are located either across campuses or across the globe, require key elements of technology to help them collaborate in just the right time and with just the right effort.

Let Google Video Work for You!
Google video is one of the basic options which Google chat module provides. It basically enables people to get connected across the globe and have a video chat that too at no cost.

As shown in the screen-shot above, initiating a Google video chat is easy. All you need to do is login to your Google mail and choose the person you wish to invite for a video chat. Its obvious that the other person also has to have access to a web camera. The button marked with RED once clicked, sends a video chat invite from your side to the other user. This loads the video chat environment.

Once this is achieved, both the users in the chat conversation can see each other while hearing each others' voices. All this is enabled by google at no cost at all. The video chat is a great tool for SMEs as it allows for better communication and collaboration. Especially amongst team members around projects. It also helps SMEs reduce the cost and time of travel, hence they can be far more effective and productive.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Manage Your Business's Reputation On facebook With: Use Facebook As Feature

One of the key concerns for any organization leveraging services of social media is its online reputation. Social Media is free when it comes to expressing and sharing views online. Your customers have more power in their hands to express themselves better. Hence, today they go online and tell thousands of other people about their experience with your product/ brand. For Small and Medium enterprises, its a lot more different challenge. Being small and emerging, SMEs have to ensure that they always win the customer's trust. Though its obvious that not every business can be perfect and that not every business can go to great extents in satisfying the customer. Hence, it becomes all the more critical to manage online reputation.

Be present on your facebook fan page as the brand and as yourself!
One of the key strategies almost every SME should implement in their social media efforts is to keep a constant and closer touch with their customers. This is one USP which SMEs has over its larger counterparts. The customers love personalized experience.

Facebook now allows you to manage your Facebook fan pages (of which you are an admin) as the "brand/ page name" and while being on the page "as yourself/ individual user".

How do I do this?
All you need to do is to click on the "Account" link on the top right of the facebook profile, it will show a drop-down option as "Use facebook as Page" as shown in the screen capture below:

Once you click on the link, you will get the following screen which will show you all the various facebook fan pages of which you are an admin.

Clicking on the option of a "switch" on the right end of every page will allow you to manage and operate that page as the brand/ the page's identity itself.

What if the customer is looking for a personalized answer from the management?

What if your customer tomorrow comes on your page and gives a feedback which is not very pleasing, instead of quickly removing it, you must go ahead and try and resolve the issue first as a brand on facebook. Once the issue is resolved, you can then quickly switch to use the facebook fan page as "yourself" and thank your customer.

This will create a very powerful connect of your customer with you and your brand as they will know that as a brand you own up responsibilities and are ready and prepared to resolve it in a public medium.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

A Virtual Whiteboard for Your Meetings: Dabbleboard

Almost every meeting which happens in the premises of an SME has a crucial element which helps in ensuring that every member who is a part of the meeting is on the same page as the meeting convenes. This element is the whiteboard on which most of the data/ pointers/ quick ideas are scribbled down to ensure that they are followed up and pursued strongly.

Now you can hold virtual meetings with the same effect online with Dabbleboard

You can simply invite other collaborators to work with you on the sheet, in a LIVE environment who would want to collaborate around a certain topic and hold your meetings.

This is a fantastic solution for teams which are spread across wide and over different geographical areas. Dabbleboard helps your business reduce down the cost of collaborative sharing and still hold successful meetings.

As shown in the screen capture above, all you need to do to ask other collaborators to join in the meeting is to share the URL provided on the screen with them on Email and you are done. There is no setup requireed and almost anyone over the web can be a part of the meeting.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Access to Only Relevant Information With facebook Subscribe

Social Networking for businesses has always been a lesser understood value proposition. Many businesses both large and small still struggle to generate engaging content such that their target audience is interested enough to interact and take a suggested action. Eg; buying a product.

One of the major drawbacks of being social media platforms like facebook, is all sorts of information floating around. Eg: if you have 500 friends on facebook, you will by default be receiving their updates on your wall, though for you that piece of information might be irrelevant. Hence, content creation and consumption on facebook is a major challenge which needs strong addressing.

facebook subscribe and business information!
Users who have always felt that facebook is only a teen craze and has no real relevance for businesses, other than the brand pages it allows, can now start seeing the good. facebook recently launched the
'subscribe' button, which you can see in the screen capture below:

If you see on your facebook profile, you will see two new options of "subscriptions" and "subscribers". Now you can subscribe to the public updates of anyone around the world on facebook. So if you want to see what Mark Zuxkerberg is saying in his public updates, you can easily subscribe to his public updates and get to know the same in your timeline.

How does this help your business?

Now your customers/ prospective target audience can subscribe to the various team members from your company and get a sense of what's happening. With social networking, as businesses are becoming more and more personal, ensuring that the right set of information reaches out to the customers is crucial. Now with subscriptions, your customers have the choice to subscribe to personal public updates from your business/ your competitors. These public updates create a sense of belonging to the business and hence more bonding on a personal level between the business and the customer.

Also what it does for the business is that businesses now can subscribe to the public updates of prospective hires and other employees to check on what's happening in the social circles. Obviously the information kept by the employees private is not shared. But this obviously helps companies in accessing critical views through access to real information.

The subscribe feature might just increase the public sharing by people more than ever.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Let Your Presentations Stand Out With Great Fonts: Font Squirrel

For any business, delivering proposals, making presentations is a crucial part of the business. Business presentations are many times the first point of contact for the sales team with the prospective customers. In the world of social networks such as SlideShare, there is much emphasis on creating powerful presentations and documents which present the best foot forward for your business. Even while you are not actively promoting your business, your content appears in search results worldwide and it gives your prospects a certain sense of your business, which creates a powerful propositional value for them.

Let Your Presentations Stand Out With Great Fonts
One of the biggest challenge with SMEs is that they cannot afford to hire great designers to create world class presentations, which obviously is essential for any business reaching out to prospects. To make great presentations, other than powerful content which you want to deliver across, great images and "fonts" help in making powerful impact on the user.

You can now download free fonts which can be used commercially, from Font Squirrel.

How do I install these fonts?
Whether you have a windows OS or a Mac, all you need to do is to download these fonts from the website and they will auto install on your system, depending upon the OS.

You can use these fonts in your presentations and make your text stand out with much emphasis. This helps you keep your message clear and direct and helps in keeping the communication strong.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Scan Files for Viruses and Other Malicious Stuff Online

Anti Virus softwares are easy to find but not something that every start-up business can invest into. Some of the best anti-virus softwares come at a good price which always acts as a deterrent for small and medium businesses. Today, when almost every thing really works around the internet and information is being accessed through connected devices, its imperative to have access to a good anti-virus software. It can at least help us scan smaller files and email-attachments.

The screen capture above shows an interesting solution for SME's which want to remain safe from viruses etc. while All that you need to do with Virus Total, is to upload any file which is less than 20MB in size, and the file would automatically be scanned for viruses, trojans and all other malicious spywares etc. which can any given point in time affect your data online.

How do I start?

Using Virus Total is a fairly easy process as listed below:

• Create a new message with scan@virustotal.com as the destination address.
• If you wish to receive the results as plain text, write SCAN in the subject field. If you wish to receive an XML attachment with the results, write SCAN+XML in the subject field.
• Attach the file to be scanned. Such file must not exceed 20 MB in size. If the attached file is larger, the system will reject it automatically.

Hence now you can intelligently save on critical cost by using Virus Total, till the time its an absolute essential to buy anti-virus software for your business.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

A Game to Engage Your Customers

For Small and Medium enterprises, its absolute essential to ensure that they have engaged customers. An engaged customer is a great source of reference and a great word of mouth. Internet has changed the game for businesses today. SMEs are leveraging internet in more ways than one to reach out to both their existing set of customers and prospects (customers and employees). While social networks are one way to achieve this objective, an interesting manner is to leverage the power of gaming.

Games and your business
Games are one format of engagement for businesses to reach out and engage their target audience. There are many small and medium businesses which are exploring new ways and methodologies to engage their customers into their messaging. One of the emerging and interesting ways of engaging your target base is to motivate them to engage with your product and know more about it, while playing a game!

Yes, its an interesting way to keep your customers hooked onto your propositions and ensure that they understand the value add they are getting for their business.

There are many companies which can get this work done for you. Though creating a game requires much patience and money. And not just that one of the critical resources for any SME is time and creating a game is not a one day process

Its all about the idea and the timing
Recently a game launched by an Indian online gaming company called angry anna (which is really modelled on the anna hazare) movement, got great reviews online and in the  process, the company was able to crack the engagement and visibility code with it. Your business can be greatly affected in the positive by making intelligent use of such available outreach and engagement options

Its all about how engaging can you make your business communication such that your customers appreciate your innovative thought process, that you save on cost of outreach and take your business to the next level of growth and online gaming provides the perfect opportunity for small businesses to leverage.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Create Powerful Demo Videos for Your Business

One of the many ways to engage your customers online is to provide them access to useful content which adds value to them/their business. Example, if you produce specific kind of LED bulbs and you wish to engage your prospective customer with your product, one of the best ways to do the same is to create a powerful experience for your customer to engage with your product. There are many ways to do it, though an introductory video is the most powerful way.

The Challenge
For most start-ups and small businesses creating a product introduction video is challenging, as it requires professional intervention and this might cost much, depending upon how do you wish the video to be done. Such costs might not be feasible to be taken up by small and medium businesses.

Now you can easily create powerful product demo videos!
The video below shows, how you can quickly create demo videos for your products, without really getting external intervention and hence maintaining costs.

Your business can engage existing clients and reach out to potential customers through self explanatory videos about your products and offerings, which will help your customers better understand your product. This impacts your business in the positive in two ways:

1. Reducing down time to generate leads

For any business a good video goes a long way to engage its customers into the value proposition and hence generate interest and feedback about your value offering for the market.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

5 Business Apps You Must Have

Mobility has changed the game for businesses. Especially the small and medium businesses, are far more connected today. With mobile devices such as the iPAD, iPhone and other such touch screen devices, people are sharing information and engaging with information in a more personal manner and in a far lesser time. Information is available at your fingertips and there is faster collaboration happening within teams at businesses. There is a powerful change happening in how businesses operate and how they are saving resources, cost in terms of time and energy. Businesses have become more smarter as they are embracing technology, making it faster and easier to operate and hence be more productive.

There are many business apps which are available on platforms like the apple ios, blackberry, android etc. we are listing down the 6 interesting business apps which we feel every SME must leverage to the best extent.

• Square

Using this app you can process credit card payments anywhere using the credit card accessory which you get along with your touch screen device (iPhone, iPad) etc. All kinds of credit cards are accepted by Square. This app is a great source for those in businesses with COD and also event organizers who many a times face the query from people who turn up at events and wish to pay by their credit cards.

• Linkedin

One of world's largest professional social networking tools, the Linkedin app for iPad and iphone and Blackberry are fantastic tools to quickly connect with your target audience. One of the quickest uses which you can make of this app is, when you meet someone at a conference/ event, you can quickly search them on Linkedin, get through their profiles and obviously chart out a better and more firm conversation with them, which obviously gets you more relevant and closer to the individual.

• Evernote

As the name suggests, Evernote helps you take down notes in the form of text, pictures, voice, data and store them quickly. The note taking app helps you ensure that you never forget anything and your task list is powerfully created and managed. You can make virtual memo's on-demand using Evernote.

• Gist

Business networking is the name of the game today and Gist is on top of the game. Gist helps you organize and update all your contacts in a single location. It obviously is not the easiest task for a business pro to have multiple contacts spread over multiple networks. Gist helps you manage all the information like Email, Phone, Address, at a single location. Gist automatically updates the same by fetching information from various social networks and other online sources which helps you with updated information about your contacts all the time.

• MightyMeeting

Making sales presentations and presentations otherwise is an obvious for any business. This is one part of the business which exists for almost every business and obviously over years of experience its essential to ensure that you have access to your presentations at all times, everywhere. MightyMeeting helps you do just that. You can now upload your presentations on the cloud and then access them anywhere, anytime, from any place with an internet connection. This makes it easier for you to pitch your clients with smarter tablets.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

FollowUpThen - Free and Efficient Email Reminder

Emails are the most common method of business communication today. Especially for the small and medium businesses, Emails are the first, simplest and the fastest way of communicating with anyone and everyone. The major most challenge which is faced with Emails is, many a times, Emails, which have to be followed-up with get lost and we lose track of the same.

Example, if you are a sales person and your client asks you to follow up in a week, obviously you can put enough reminders which keep reminding you of the fact that you have to follow up with your client on this particular Email. Such missed Emails also result in lost business many a times.

Followup Then ensures that you remember your followups on Email
The video below shows, how followup then leverages the power of Email reminders and ensures that you are always in touch with your follow-ups and that you never miss one.

This is the simplest way of ensuring that you always keep your follow-ups on your Emails strong and that you never miss a single follow-up.

How to use followup then?

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Create Audio Documentations for Your Projects with: SoundCloud

For a Small and Medium Enterprise it becomes very critical to ensure that their teams working on and across all the different projects they have, are well in sync and that they completely have all the requirement specifications noted down to the T, such that what they create and what the customer actually wants are both the same versions. Capturing requirements is one of the most critical aspects for any project to be successfully managed and moderated.

Now capture requirements as your client speaks of them in sound!
SoundCloud, a free cloud based application helps you capture audio and host it in the cloud, such that it could be played later on and also shared with anyone online.

As the screen capture above shows, you can capture sound and share it across platforms to collaborate around it. All you need to do to start using SoundCloud is, to simply either upload a recorded sound OR record a sound LIVE online, which will then be converted by the platform automatically into waveforms. Each minute of the waveform can be commented upon by various people who are relevant to the sound being played. Hence if your project team has to collaborate around a sound (client requirements) they can share their comments at various times of the sound being played, which can make it far easier for your team to ensure that they get the right context of what the client is speaking of.

SoundCloud hence ensures that you capture requirements to the best of its quality and collaborate around it, such that you never lose anything said by the client. It also ensures that your project team is always in sync and understands the work they are doing in the same light as what the client expects them to.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Give Your Business the Right Direction with Scribble Maps

Almost every business, small and medium uses Google Maps in more ways than one. Obviously one of the prime usage of Google Maps by any business is to help customers and other intended audience who are searching for them, they find their office locations easily. Lets say if a customer is visiting you, chances are that he/ she would look your business up at Google Maps and set his/ her directions on the GPS devices and hence reach to the right location without really wasting time in asking for directions.

Now make custom Google Maps for your business!

With scribble maps you can create custom looking Google Maps, by creating specific directive pointers on LIVE maps, hence helping your customers locate your business on the maps easily.

Example, if your business is located at Noida Sector 6, India, all you need to do is to write the place on the top address bar on the screen as shown in the screen capture below:

Once you have located your business on Google Maps, now you can make custom maps by editing the current map with the tools provided on the top. Example as shown in the screen capture below:

Once you have edited the map, the way you wanted to, with all the specific directions to your business for a client to reach you/ locate you, you can also tag it along with YouTube videos of your business, as shown in the screen capture below:

Once the above is set, you can share the maps with clients as a link, share it on facebook, or save map as a jpeg to be shared with the intended audience.

ScribbleMaps essentially helps in making your business more attractive with all the relevant information about your business available to the clients right on the maps. This helps you be more effective in your communication and hence generate relevant business.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Send Private Video Emails to Business Associates with MailVU

Email communication for any business is crucial. Its free and easy. Almost every Small and medium business uses Email as the most basic tool of communication. Many a times tough what is required is not a text based mail, but actually a video which can be viewed privately and also which can self destruct after sometime, such that the sanctity of the data being shared is maintained.

Now you can record self destructing videos and send over Email with MailVU

The recorded video can play on smart phones, can extend upto 10 minutes of free recording time, self destruct after number of views OR days and you could host a video upto 1 year.

All that you need to record your video message is to click on the "allow" button on the right sidebar of the home screen of the website as shown in the screen capture below:

Once you have recorded the video, using the "send video mail" button at the bottom you can send the same to your intended target audience who will receive a self destructing link to a video message, which you can set to self destruct either after x number of views OR after x number of days.

The self destructing message ensures the privacy of the video as it is meant for private viewing only. This way you can share critical data on video and yet be sure that it will reach to only the relevant audience and be self destroyed after x number of views, which is pre-determined by you.

For SMEs, MailVU could be a great tool to reach out to potential partners and clients in a secure manner, sharing information which is meant only for the viewing of the intended audience.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Highlight Relevant Content on Web Pages and Share with Awesome Highlighter

Collaboration around online content is common phenomena nowadays. In the knowledge economy today, many businesses, especially the small and medium businesses, utilize the internet to create many knowledge banks within their organisations. Most of the times, the information searched online is copied and shared as documents/ images etc. with the intended target audience, with an intention of collaborating around the information.

Many a times the information shared is copied as a whole and the key and specific areas of the information, around which the collaboration is required fail to get highlighted. This results in information loss and hence loss of key executive mindshare and time.

Highlight information you want to collaborate around with Awesome Highlighter
The free online tool, Awesome Highlighter, allows you to collaborate around information with others by allowing the information to be highlighted in a manner such that it is fairly visible and captured. Such highlighting of information ensures that there is either no loss of information OR the information loss is minimal.

The above screen capture shows how one can use the awesome highlighter in a simple and highly effective manner. All you need to do is to enter the website which you would want to share with your intended target audience. 

As the above screen capture shows, once you are re-directed to the awesome highlighter platform, you can quickly highlight the areas of the webpage which you would want to collaborate around. You can also add quick notes around the content and once you are done, press the "done" button in yellow at the top.

The platform provides you a hyperlink, which you can quickly share with your audience and hence ensure that the information you are sharing is reaching out in the best possible format, while reducing information losses.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Industry Reports at the Click of Button

For the Small and Medium industry its an imperative to keep abreast and be updated with information which helps them in taking informed business decisions in their industry and in industries which are parallel/ complimentary/ competitive to them. Such critical information is always beneficial for the management of any company to take critical decisions, which define the directions for the business operations.

Now SMEs can get access to critical industry reports which are focused around emerging sections of the economy. These reports are available on the following industry verticals as of now:

• Life Sciences
• Auto
• IT
• Engineering
• Textile
• Infrastructure

All the reports are downloadable for free online at the following URL: http://india.smetoolkit.org/india/en/content/en/44058/A-Unique-Business-Resource-Centre

All that you need to do to access a report is to click on its hyperlink available on the name of the report, under the industry header, as shown in the screen capture below:

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Create and Collaborate With Documents in Real Time with TypeWith.me

Businesses are collaborating daily, many times the need for businesses to collaborate is in real time. There are many complex project management softwares which enable such critical and crucial collaboration among-st the intended audience. The simplest form of such collaboration is around word documents. In the simplest of the formats, once you create a document, you simply either share with people over Email OR utilize tools like Google Docs/ Zoho Docs to really collaborate and create the document in real time.

Will You TypeWith.me helps you create and collaborate around documents in real time!

Once you click on the create a new document link, you are re-directed to the following screen as shown in the screen capture above. The above screen capture reveals how you can create LIVE documents and collaborate around with people on the same in real time.

Once you have started the document, you can simply share it with the collaborators you wish, by clicking on "share this" button, which will generate the following URL which you can share with intended collaborators online OR on Email:

As shown in the screen capture above, you can simply share the link with the intended target audience and they will be able to login to the document and each one of you can start collaborating online in real time.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!