A Game to Engage Your Customers

For Small and Medium enterprises, its absolute essential to ensure that they have engaged customers. An engaged customer is a great source of reference and a great word of mouth. Internet has changed the game for businesses today. SMEs are leveraging internet in more ways than one to reach out to both their existing set of customers and prospects (customers and employees). While social networks are one way to achieve this objective, an interesting manner is to leverage the power of gaming.

Games and your business
Games are one format of engagement for businesses to reach out and engage their target audience. There are many small and medium businesses which are exploring new ways and methodologies to engage their customers into their messaging. One of the emerging and interesting ways of engaging your target base is to motivate them to engage with your product and know more about it, while playing a game!

Yes, its an interesting way to keep your customers hooked onto your propositions and ensure that they understand the value add they are getting for their business.

There are many companies which can get this work done for you. Though creating a game requires much patience and money. And not just that one of the critical resources for any SME is time and creating a game is not a one day process

Its all about the idea and the timing
Recently a game launched by an Indian online gaming company called angry anna (which is really modelled on the anna hazare) movement, got great reviews online and in the  process, the company was able to crack the engagement and visibility code with it. Your business can be greatly affected in the positive by making intelligent use of such available outreach and engagement options

Its all about how engaging can you make your business communication such that your customers appreciate your innovative thought process, that you save on cost of outreach and take your business to the next level of growth and online gaming provides the perfect opportunity for small businesses to leverage.

Team IndiaMART Knowledge Services is committed to enable SMEs with tools, tips and techniques to help them reach up the value chain and hence achieve the next level of growth. For more information on how you can create new opportunities for your business, drop in a comment to this post and we will get in touch with you!

Social Gaming for Your Business With ibibo

There is much happening globally, especially in the internet domain. Businesses are exploring many innovative options to reach out to and engage their target audience with their message. There are several businesses which have taken up blogging, social media and other innovative ways of taking their message to the target customer.

Engaging your customer with Social Games: the challenges
For Small and Medium Enterprises its a particularly critical challenge to ensure that they have both their internal and external customers engaged strongly with their messaging. For internal customers (employees) the challenge could begin from hiring the right talent on board to retaining them. For external customers to the business the challenges could be from acquiring new business to creating further value for the existing ones.

Engaging your customer with Social Games: the next level with ibibo
How about testing a new candidate that you are thinking of hiring with a strategy game online and that too a social game, where he/ she can connect with several others of the same interest? While you can test a candidate on the level of understanding, behavior patterns and much more, you can also test him/ her on logical understanding and other concepts which apply to the position you are hiring for. And all this, achieved, using social gaming.

One of the strongest online social gaming platforms in India is ibibo. ibibo enables users to get connected and network through various forms of social gaming and contesting genres.

ibibo essentially builds on the following three key genres of social gaming:

• Role Playing Games
• Live multi player games
• Talent games and contests

How do experience a game on ibibo?

To experience social gaming first hand, all you need to do is go to the following URL: www.ibibo.com. The following page will appear, as shown in the screen capture below:

You can choose the game you want to play, by clicking on the same on the vertical menu which is on the right of the main image on the home page. Once selected, you will be re-directed to the landing page for the game, as shown in the screen capture below:

Once you are logged into the platform, you can also chat through an inbuilt messenger module, with all your Gmail, Yahoo! and facebook friends, as shown in the screen capture below:

Once you are inside a game, it keeps taking you through different levels, which increases the engagement and as a business you can explore many opportunities of advertising, testing to name a few, example shown in the screen capture below:

How does ibibo help my business?

While its all about social gaming, you can innovatively leverage the platform to connect with not only your employees but your customers as well. Also, you can create a powerful outreach with many in game advertising opportunities.

There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!