How to See Trending Topics on Twitter: TrendsMap

Twitter is one tool which is gaining popularity globally amongst small and medium businesses. Businesses are communicating sharp and relevant within 140 characters, with their relevant target audience. Twitter has changed the way businesses communicate now.

While businesses are leveraging twitter to the best of their abilities, many of them aim at taking their brand communication viral using twitter. This helps businesses achieve visibility amongst the relevant target audience, while reducing cost of outreach.

What are trending topics?

Essentially when you share something on twitter with a #tag (hash-tag), you are creating a category of conversation which people relevant to the topic will engage in. Example, if we are discussing cricket as a game, we can use #cricket as the #tag. This essentially results in indexing of this tweet amongst all other tweets talking about cricket globally.

Lets say you used this #tag while the cricket world cup was on, since many people all around the world will be talking about #cricket chances are that it will start trending on twitter, which essentially means that it will become on of the most popular topics on twitter, which is being discussed by twitter users.

How do you find trending topics?

Its fairly easy to find trending topics. All you need to do is to login to the website: http://trendsmap.com/ and search for your location. Example, New Delhi India. 

As shown in the screen capture above, you can select your country and city and based upon the location on the tweets and the #tag related, Trends Map essentially shows all the trending topics in that particular region.

If you click on New Delhi, India, you will be re-directed to the following screen:

The above screen capture shows the trends on twitter which are active right now on twitter in the New Delhi, India region. These trending topics keep on changing as new topics keep emerging.

How does this benefit my business?

What you can do with this information is become a part of this conversation and start emerging as part of the trending topic. Chances are that you will be followed by relevant people during the conversation and this will also help you connect with all relevant people who are talking about the same domain as you are.

Example, one of the current trending topics in New Delhi, India is #DeliciousTycoons if this is relevant to you/ your business, you can essentially see all the people who are a part of the conversation on twitter and hence connect with them. You can see this on Trends Map as shown in the screen capture below:

Trending topics help you create a viral outreach to your relevant target audience through twitter globally while reducing down cost of marketing.

If you wish to know more on leveraging online tools for your business, our team of experts at IndiaMART Knowledge Services will be happy to help. Drop in a comment to this post OR contact us on our website: www.indiamart.com!

Track The Relevant Twitter Conversations for Your Brand With: Twitter Search

What does the image above show? Well, not much than just another text box which looks like the google search engine. What you got right are the last two words which say "search engine". While social media is changing the way businesses engage their target audience, twitter is emerging as one of the most interesting tool online for businesses to reach out to its target audience.

While you can be on twitter and start thinking of reaching out to your TG with just 140 characters, there's a far better and strategic approach online which can help you track all the relevant twitter conversations, which might have impact on your business.

How do you do it?

Lets take an example. If you are a B2B business all you need to do to track all relevant conversations on twitter mentioning B2B is, to search twitter with the hashtag #B2B and twitter search will display all possible search results.

The screen capture below shows a simple search with #B2B on twitter search and how it shows all the possible conversations globally using the #tag: #B2B:

Connect with the relevant TG

Once you have the search results with you, you can now start connecting with the relevant people, who are part of the discussion. Eg, taking cue from the above screen capture, we can simply click on any of the twitter handles of users, whose tweets seem relevant to us.

Obviously you can follow these people who you find relevant, to simultaneously connect with them, you can simply send them a connecting tweet by mentioning their twitter handle with an "@" sign. Example: @e4mtweets Interesting to read your tweet on media. Look forward to more such stories!

There are many such online tools available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about

Be Statistically Sharp on Twitter: tweetstats

Many SMEs are today on twitter. Some really are gaining out of it, the others simply are there, to be on the social media bandwagon. These SMEs are facing the real question now, as to be or not to be. They are now looking at finding the right reasons to be on twitter and how to manage their accounts well, such that they actually drive their business objectives of being on twitter.

How do I get sensible statistics on twitter?
There are many tools which give you free statistics on your twitter presence and allow you to understand what your twitter presence is being all about.

The above graphs show your tweet timeline and calculates the number of tweets per day and the number of tweets per month. Also it shows your tweet density. This actually allows you to understand as to how active are you on twitter and what sort of target audience are you reaching out to. In its basic essence it actually shows are you doing enough on twitter?

Looking at the stats above you can actually see if you are re-tweeting to connect with some focused audience on twitter, are you doing it right? Also, if you are replying to someone, who are you replying to. This establishes your activity on twitter and actually helps you understand if your twitter account is actually connecting with the right and relevant people to your business or not?!

And how do I get all these stats?

Simply go to the following URL : www.tweetstats.com and you will see the following home screen:

All you need to do is to enter your twitter handle inside the "textbox" and the rest the software will do automatically for you. This will help you understand your twitter usage trends and to better the same.

There are many such online tools available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!