ICT- Changing The Game For SME's!

While it's an ardent fact that SME's share a bigger percentage of the GDP in the market, the revenue sharing stats however differ drastically. According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), small and medium enterprises (SMEs) are expected to contribute 22 per cent to India's GDP by 2012 up from current about 17 per cent. But if we talk about SME growth, only a few SME's are able to market themselves in the international market with a caption most of them being virtually ineffective. The reason, we might agree to is the lack of a well developed communication strategy

What is ICT?

The world wide web has opened some unexplored markets, but to exploit those markets you need to go global, you need to communicate! Not just communicate, you need to communicate effectively with precision. But how would you do that? ICT tools can be used to find, explore, analyze, exchange and present information responsibly and without discrimination. ICT can be employed to give users quick access to ideas and experiences from a wide range of people, communities ,cultures and political issues.

Some number crunch

Available data suggests that electronic commerce is growing, it still accounts for a considerable proportion of economic activity for firms of all sizes. Taking a wide definition of electronic commerce to cover transactions over computer-mediated networks (including traditional EDI) and inter-firm transactions, e-commerce sales were 23.3% of total business sector sales in Sweden and 17.9% in Finland. Excluding the financial sector they were 20% in Norway, and 16% in the United Kingdom and Denmark. These figures are estimated to increase as the time proceeds, and consequently the need to communicate and form online relations also develops.

How would i leverage ICT for my organization's growth?

Seems like we've read your mind, Right! Well, some of the above artifacts might have given you some insights onto this. For a complete knowhow of ICT and the new media, we would like to take this opportunity to invite you to the Conference 'Free for SMEs' being presented by IAMAI and IndiaMART on 6th July, 2010 at India Habitat Centre, New Delhi.

To know more details, please visit – http://www.facebook.com/event.php?eid=131611130197170.