Wednesday, January 26, 2011

Crowdsourcing to get work done the smarter way!

Hard work has no other ways to it, but to add onto it, smart work always pays! And if the combination of both can save your business the precious dollars, well, it sure must be music to ears!

What is Crowdsourcing?
Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. The following Wikipedia article explains the concept.
Source: http://www.enotes.com/w/images/thumb/a/ae/Crowdsourcing_process2.jpg/350px-Crowdsourcing_process2.jpg

How can it benefit your business?
Many a times Small and Medium Enterprises and emerging companies, look at doing things on their own to save on costs, which almost all the times hit on quality. Eg: young businesses and start-ups look at designing a website on their own as they kick-start, as they don't consider a professionally done website is an option, they should invest their critical resources into, till the time their business catches up.

While as a business one is small, the right steps to be taken are to ensure that you invest your resources on things which are your forte, your domain and focus, rather than looking at saving money on things and investing your own time in "trying to get it all done by being a jack of all trades" rather than "getting it done".

Crowdsourcing comes to rescue
Crowdsourcing simply is a way which creates an ecosystem wherein multiple stakeholders are involved, both on the value creation and value receiving side. Intelligently leveraging the concept, your business can surely reduce cost! How?
Lets take for an example, you need to get your website and a few brochures designed and you don't have time and money to hire a major branding company.

The first approach that you are bound to take as a quick action is call up your trusted contacts and ask for a reference of such a company. The work and pricing though may or may not fit into your scheme of things. But what if you had thousands of such vendors from various parts of the globe at your disposal who show you their work, looking at which you can discuss with them your own pricing!

But thousands of vendors?
YES! there are many such examples of platforms which are existing and are enabling SMEs to get quality work done at affordable prices, while keeping the timelines strict.

Why does this model work?
These vendors are themselves emerging players in the market which forms the ecosystem or at times value driven free-lancers. They have the sense that if your business grows, they will not only maintain a strong relationship, get more work in future, but also build up through referrals.

But can I trust them?
There are large platforms existing globally, some of which actually take the guarantee of your work being delivered to you hence you can be rest assured that what you are getting is not a runaway bride, but in actuals work done by specialists which would otherwise cost much for a business.

To know more about how you could outsource specialist work to vendors globally using Crowdsourcing platforms and generate value for your business, drop in a comment to this post!!

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