In the globalized economy that we live in, internet has become a source of powerful information, which is on your fingertips, even while you are on the move. With good infrastructure building up and increasing internet penetration, consumers from all parts of the world are now logging in to search for information they require.
Is your business searchable?
You must have by now definitely once used Google search to search about something. Almost any piece of information which is relevant to you is available online at the click of a button through powerful search. When you search for information on a search engine like Google, it gives you multiple search results to a query which are highly relevant to the query made. All this happens in the matter of a few mili-seconds.
Your customers are already online and searching for information which they need which just might be a solution to their business problem/ any other problem which your business might be addressing for them. Eg: if I need to know the top books/ speakers on Digital Media, I will go on Google and search for the same, which might generate a search result of a digital media training company which I go and connect with.
Hence search engines can surely be a great source of actual revenue generation.
A simple test to know your standings on search engines
Lets say you are in the garment manufacturing business specifically in the denim domain. A simple search on Google as: denim manufacturers in Delhi.
Is your business searchable?
You must have by now definitely once used Google search to search about something. Almost any piece of information which is relevant to you is available online at the click of a button through powerful search. When you search for information on a search engine like Google, it gives you multiple search results to a query which are highly relevant to the query made. All this happens in the matter of a few mili-seconds.
Your customers are already online and searching for information which they need which just might be a solution to their business problem/ any other problem which your business might be addressing for them. Eg: if I need to know the top books/ speakers on Digital Media, I will go on Google and search for the same, which might generate a search result of a digital media training company which I go and connect with.
Hence search engines can surely be a great source of actual revenue generation.
A simple test to know your standings on search engines
Lets say you are in the garment manufacturing business specifically in the denim domain. A simple search on Google as: denim manufacturers in Delhi.
The above search lists down various manufacturers of denim, in and around the specified area. Many of them are actually directory listings on B2B exchanges like Indiamart.com.
Now lets say your business does not appears on the first 2/3 pages of the search results, chances are that your competition might just go ahead and fetch more eyeballs and business, hence more recall in the market as compared to you.
Do I need to list my website somewhere for search engines to find it?
Search engine listing is a process by which you are allowing the search engine bots to find your site far easily than they would probably have done. Even if you don't really list your site at search engines, it will automatically get indexed by the various search engines, though it may take a little longer as compared to the process above.
Which search engines should I list my site with?
The following are the search sites where your site should be listed:
- AltaVista
- Ask Jeeves
- AOL Search
- Yahoo
- Bing
- Lycos
- Direct Hit
- Excite
- FAST Search
- Go / Infoseek
- HotBot
- MSN Search
- Netscape Search
- Snap
- WebCrawler
How do I list my site, please give an example!
The most commonly used search engine is Google, to list your site here, go to the following URL: http://www.google.com/addurl/?continue=/addurl . Once done, you must simply enter the details of the URL, your comments about the URL (keywords) and submit it.
Do keep checking your search engine listings regularly by typing in different keywords which your target audience are likely to key in and search for you/ OR for products or services of your nature. Also keep checking your Google Analytics for statistics which will help you understand and get better insights into your website analytics.
Drop in a comment to this post and our team of experts at IndiaMART Knowledge Services will get in touch with you, to help your business leverage the power of the Internet, the right way and make you smarter!
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