For Small and Medium Enterprises its an imperative to keep in control the operational costs. SMEs have to use capital wisely, especially for marketing. Being a core business function, marketing has to be taken seriously. But SMEs struggle with defining separate marketing budgets.
Marketing Budgets: Challenge for the SMEs
The one challenge for the SMEs is intelligently controlling costs of marketing. While you start your own business or while you are scaling up, marketing is one essential which not only helps a business reach out to the relevant target audience, but also, it helps in taking business to the next level of growth.
But SMEs don't have budgets enough to leverage all sorts of media and channels to reach out to their target audience.
Do you have a website yet?
There was a time when starting a business was really about simple steps and most of which was really about offline engagements and interactions. Now the moment you launch your company, you have to have a strong and dynamic web presence. Having a corporate website is a sure must and has to be your first step when you announce yourself into the big league.
Free software is here to help!
FreeSerifSoftware has launched WebPlus, which is a free website building tool:
What can the WebPlus do for you?
Being a free software in no way categorizes WebPlus to be lesser than the others available. The starter edition of this software is 100% free and is available for download, right HERE.
The various features of this website building Software are:
- Drag-and-drop design system makes creating websites fast and easy
- No HTML knowledge required!
- Design from scratch or use the easily-customisable templates provided
- Import text & images and stream YouTube™ videos
- Add web gadgets like blogs, forms, and hit counters for free
The best part about using WebPlus is that you donot have to be a trained web designer to create your own website. The what you see is what you get (WYSIWYG) editor ensures that you are able to Design multi-page sites with your own mix of text, pictures, photo galleries and much more with easy drag-and-drop simplicity. Create entire sites with attractive layouts, navigation bars, and interactive features without using a single piece of HTML or any other web programming language.Also you do not need to know anything in terms of coding to add impressive and engaging tools and applications to your website, all you need is WebPlus to add impressive hit counters, surveys, blogs and more using smart online services that are provided and hosted free of charge by Serif.
How do I get this software?
All you need to do is to download this WebPlus on your desktop from the link given above. Once done, you are ready to use this software to create great looking websites for your emerging business for free.
After logging in, you need to activate your account, as Serif takes your Email Id. Once you are done, you will be good to go.
How does it help my emerging business?
Greatly! While you are able to save cost of creating websites and blogs and other online properties, you are wisely and intelligently using your capital and saving it while still creating fantastic websites for your business to reach out to the relevant target audience.
What about the future though?
Obviously as your business grows, so will your needs and hence your customer's perception about you and your offerings. WebPlus could give you a good looking website for the initial stages of your business. Once you reach a particular scale, you might want to get the next level of websites done by professional designers.
There are many such online platforms available, which are benefiting the Small and Medium Enterprise segment. To know more, get in touch with the experts at IndiaMART Knowledge Services. Do drop in a comment to this post to let us know what else would you want us to share about!
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