Many Small and Medium Enterprises are confused with the new and emerging modes of communication. The digital media is one of them. Emerging businesses are struggling to understand the functioning of the media. While they do understand the low cost benefit of the medium as a marketing tool, but the lack of actual operational knowledge and relating the same to business benefits creates a roadblock which stints the actual power of the medium to be leveraged by the SMEs.
What after the facebook fan page?
In one of our recent posts on facebook fan pages for businesses, we explained how businesses must have a presence on facebook through a facebook fan page and not a personal profile.
But what happens once you have a facebook fan page? How do you get fans there? How do you ensure the quality and quantity of fans? How do you maintain and manage relevancy? These are the questions which are to be worked upon by every business and then converted into a strategy to manage the business presence on facebook.
Manage your facebook fan page!
Once you have the facebook fan page existing for your business, you must have a clearly defined and existing strategy of managing it. To understand it, it is similar as a website. If you created your official website when you started your business and haven't updated it for years, it will become a slowly degrading online asset and be stale food for search engines. In the similar manner to keep your target audience engaged you have to manage your facebook fan page by creating interesting and engaging messaging, which communicates powerfully with the intended audience.
But who manages the page for my business?
This is a critical and crucial decision to be taken by any business. Since the digital media is fairly new and understanding is little, majority of the organizations outsource this function to specialized digital agencies who upon understanding your business, create a digital media strategy and help your business gain strength online.
Many emerging companies are also working out the other way. They expect their marketing teams to be updated with the Digital Media as Digital Media is a form of marketing only, thereby making it an internal function. Small set-ups, especially emerging companies are tightly knitted units and hence the business understanding that they have cannot be easily transported and replicated to external agencies, which at times hinders the messaging and communication further resulting in un-even engagement with the target audience.
The ideal case should be your marketing team getting trained on the emerging media and its usage and then creating the right messaging and communication for your intended target audience.
Got it, how do I fetch relevant fans and is it all about fans?
Most of the businesses today feel that getting fans on facebook serves every purpose, which is not the case. There are many large case studies of businesses having lakhs and lakhs of fans on facebook but not many accounts of how much of it has actually converted into real and meaningful sales!
Once you have your facebook fan page existing, one of the initial steps that you must take is to promote your fan page amongst your relevant circle of facebook friends. Once done, you must notice the reactions and conversion ratio. Why are your friends/ their friends liking your page and why are they not. Once you have the nerve of your prospective target audience, you will be better able to create the right messaging to engage your target audience.
Shall I go ahead, start facebook Ads and fetch fans?
facebook Ads have a good success rate. Many businesses are investing heavily into advertising on facebook as it creates a long term quality asset for their business. What many businesses lack is the insight that to attract and engage the target audience there has to be quality content on the facebook page. And hence facebook ads are suggested only once you have a fairly sizable facebook page for your business with initial end user engagement.
The success of your facebook Ads again depends upon how well you know your target audience and hence your targeting.
You must first understand the online behavior of your target audience and hence create the right set of messaging and communication which creates a pull and pushes them towards calling their friends/ circle which is relevant to your business/ proposition. This is one of the best ways of maintaining relevancy of your facebook business fan page.
What other then this should I take care of to make a success on facebook?
To make a killer proposition and leverage the power of facebook as a social media tool, you must work on your content creation and sharing strategy. Content is the king and that is what engages your target audience and evokes their reactions.
Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!
What after the facebook fan page?
In one of our recent posts on facebook fan pages for businesses, we explained how businesses must have a presence on facebook through a facebook fan page and not a personal profile.
But what happens once you have a facebook fan page? How do you get fans there? How do you ensure the quality and quantity of fans? How do you maintain and manage relevancy? These are the questions which are to be worked upon by every business and then converted into a strategy to manage the business presence on facebook.
Manage your facebook fan page!
Once you have the facebook fan page existing for your business, you must have a clearly defined and existing strategy of managing it. To understand it, it is similar as a website. If you created your official website when you started your business and haven't updated it for years, it will become a slowly degrading online asset and be stale food for search engines. In the similar manner to keep your target audience engaged you have to manage your facebook fan page by creating interesting and engaging messaging, which communicates powerfully with the intended audience.
But who manages the page for my business?
This is a critical and crucial decision to be taken by any business. Since the digital media is fairly new and understanding is little, majority of the organizations outsource this function to specialized digital agencies who upon understanding your business, create a digital media strategy and help your business gain strength online.
Many emerging companies are also working out the other way. They expect their marketing teams to be updated with the Digital Media as Digital Media is a form of marketing only, thereby making it an internal function. Small set-ups, especially emerging companies are tightly knitted units and hence the business understanding that they have cannot be easily transported and replicated to external agencies, which at times hinders the messaging and communication further resulting in un-even engagement with the target audience.
The ideal case should be your marketing team getting trained on the emerging media and its usage and then creating the right messaging and communication for your intended target audience.
Got it, how do I fetch relevant fans and is it all about fans?
Most of the businesses today feel that getting fans on facebook serves every purpose, which is not the case. There are many large case studies of businesses having lakhs and lakhs of fans on facebook but not many accounts of how much of it has actually converted into real and meaningful sales!
Once you have your facebook fan page existing, one of the initial steps that you must take is to promote your fan page amongst your relevant circle of facebook friends. Once done, you must notice the reactions and conversion ratio. Why are your friends/ their friends liking your page and why are they not. Once you have the nerve of your prospective target audience, you will be better able to create the right messaging to engage your target audience.
Shall I go ahead, start facebook Ads and fetch fans?
facebook Ads have a good success rate. Many businesses are investing heavily into advertising on facebook as it creates a long term quality asset for their business. What many businesses lack is the insight that to attract and engage the target audience there has to be quality content on the facebook page. And hence facebook ads are suggested only once you have a fairly sizable facebook page for your business with initial end user engagement.
The success of your facebook Ads again depends upon how well you know your target audience and hence your targeting.
You must first understand the online behavior of your target audience and hence create the right set of messaging and communication which creates a pull and pushes them towards calling their friends/ circle which is relevant to your business/ proposition. This is one of the best ways of maintaining relevancy of your facebook business fan page.
What other then this should I take care of to make a success on facebook?
To make a killer proposition and leverage the power of facebook as a social media tool, you must work on your content creation and sharing strategy. Content is the king and that is what engages your target audience and evokes their reactions.
Team IndiaMART Knowledge Services is committed to create new opportunities or SMEs to grow. To know more about how you can leverage the internet and new media technologies, drop in a comment to this post and our team of experts will be happy to help!
No comments:
Post a Comment