Wednesday, March 30, 2011

Google Apps for Your Emerging Business: Free Apps for a Successful Business

For every Small and Emerging business technology is a great boon. Since the inception of the Digital Media and the internet, how businesses are done has changed. The entire business ecosystem globally is evolving with new forms of communication, transaction, managing information coming up. In times of mobility today business applications have become essential. From managing time to productivity, reducing costs to automating content smart applications are helping organizations become smarter.

There are many sources of applications on the internet which you can subscribe to, but one of the most powerful destinations which is a suite of business apps and is free for use is Google Apps.

What all various types of applications does Google offer for Small Businesses?
Google offers a suite of apps which are highly beneficial for small businesses. these apps are categorized as follows:

  • Messaging apps
  • Collaboration apps
  • Apps related to the digital world
  • Additional business apps
  • Apps for education
But how are these apps beneficial for my small business?
Lets take an example. You run a small, emerging company and are looking to start an Email service for your employees, either you buy a server space and keep increasing the same as the company grows or you use a hosted service like a Google mail for the first 50 accounts for your employees for free. Many start-ups and emerging companies leverage the power of hosted Email solution by Google to reduce their cost of implementing an Email service across the organization.

Productivity is a major concern for businesses today. While productivity is a major concern for emerging companies, much is taken care of by productivity apps. Businesses today are not a one of entity. Everything is interlinked and connected. Information from one part of the business can be leveraged as an input for affecting another business aspect. 

Collaborative apps play an important role here. Eg: if your project team is working on a spec document which is to be shared amongst 10 project members at the same time, either you can give a copy each to every member and keep adjusting the information or else you maintain a single copy which can be accessed by anyone at any point in time and be edited and updated in real time.

Google docs helps you achieve just this. hence project teams can be far more productive within the same span of time and that too at no extra cost incurred. For small and emerging businesses this is a fantastic advantage.

But is my data secure if I am using a shared space online?
Hosted services are fairly secure and are updated regularly for security purposes. Also automatic backups are taken at regular time intervals. Google provides SSO, forced SSL, Custom password, with a 99.9% uptime service guarantee SLA and a 24x7 support.

Where do I find Google Apps and how do I choose which are the apps for my business?
The basic logic which helps you make the choice of which business app to choose for your business is your business objective and the user for the same.

Once you decide upon what you want to achieve while including technology in your scheme of things, you will be able to better decided upon which business app to be used. If you want Google apps for your business, click here

How can I learn more about each of these specific apps?
To know more about specific apps you must navigate as follows: reach Google Apps home page: http://www.google.com/apps/, from where you must click on the relevant app base you want to explore. Eg: Google Apps.

Eg if you want to know more about Google Docs, click on Google Docs as shown in the screen capture below:


To know more about how you can better manage your emerging business using business apps, drop in a comment and our team of experts at IndiaMART Knowledge Services will be happy to help!

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