SMEs plays an important role in the economic development of a country. Their role in terms of production, employment generation, contribution to exports & facilitating equitable distribution of income is very critical. The SMEs broadly consists of:
1) The traditional cottage & household industries such as khadi & village industries, handicrafts, handlooms, sericulture and coir industries.
2) Modern SMEs.
The traditional village and cottage industries as distinguished from modern SMEs are mostly unorganized and located in rural ares and semi urban areas. They normally do not use power operated machines/appliances & use relatively lower levels of investment & technology. But they provide part time employment to a very large number of poorer sections of the society. They also supply essential products for mass consumption & exports.
The modern SMEs are mostly defined in terms of the size of investment & labour force. The industries (Development & Regulation) defines SMEs having less than 50 workers with the aid of power or less than 50 workers with the aid of power.
Government is extending various steps towards SMEs. In India, a unique instrument called reservation in the sense of legal ban on production by large units introduced in 1970s was for the safety and promotion of SMEs. In addition, the SMEs has been supported and encouraged by various government policies for infrastructure support, technology upgradation, preferential access to credit, preferential policy support, etc.
Specific Contributions of Small Scale Sector:
1. The contribution of Small scale sector to the manufacturing sector and GDP as a whole is significant in terms of its share in total value added.
2. Small scale sector performs to the manufacturing sector and GDP as a whole is significant in terms of its share in total value added.
3. SMEs can play a role in mitigating the problem of imbalance in the balance of payment accounts through its export promotion.
4. While the large scale industries are expected to increase the inequities of income and concentration of wealth, SMEs are expected to help widespread equal distribution of income and wealth.
5. Small sector may provide opportunities to a large number of capable and potential entrepreneurs who are deprived of appropriate opportunities.
6. It can help to release scarce capital towards productive use.
7. SSI can reap the benefits of lean production and can find new cost-efficient techniques of lean production.
8. As small units can use resources more efficiently to the full capacity without any wastage, they may have higher allocative efficiency.
9. As the element of risk is minimum in SMEs, more resources will be employed by large number of labor force.
Friday, March 19, 2010
Wednesday, February 17, 2010
IndiaMART.com Ad Campaign Brings Small Business into Spotlight
-Nationwide Ad Campaign launched Radio, Internet & Print media.
-First ever Radio campaign by any Online B2B player in India.
-The campaign focuses on boosting B2B trade with “Buy-Sell Products in 20,000 Categories” theme.
-In a first of its kind branding experiment, IndiaMART will have fixed presence across all pages of Timesofindia.com and Economictimes.com.
New Delhi,16 February 2010: India's largest online B2B marketplace, IndiaMART.com has launched a nationwide advertising campaign across radio, Internet and print media. The two month long campaign aims to enable bulk buyers and suppliers to find and discover the right business partners across India and overseas. This drive is an extension of raising awareness among SMEs and MSMEs to bring them online.
Announcing the launch, Founder and CEO, IndiaMART.com, Mr. Dinesh Agarwal, said, “The world is changing fast and everyone knows it. More and more people are doing business online and even the smallest business can no longer afford not to be there on the Internet. IndiaMART.com has made it very simple for buyers and suppliers to do business from anywhere to anywhere. We wish for all SMEs and MSMEs to become part of the silent revolution and adopt the Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness.”
Agarwal further added, “At a time when everyone is cutting on hiring and marketing activities, the Internet serves as an economical means of reaching newer markets. There are numerous such hidden opportunities that businesses can explore online.”
Founded in 1996, IndiaMART.com has been at the forefront of fostering trade between buyers and suppliers. The company is a proud and deserving recipient of Emerging India and Red Herring awards for its efforts. Talking about the campaign, Arun Tyagi, General Manager, Marketing, IndiaMART.com, said, “India has more than 10 million SMEs, of which only about 1 million SMEs are online. Our integrated marketing campaign aims to bridge this gap by communicating the benefits of the Internet to the small and medium businesses and make them understand how the Internet has become a new channel of sales for their business. Nationwide presence across print, radio and Internet shall help us in taking our message to a large part of the target audience.”
Elaborating on the campaign, Tyagi adds, “In a first of its kind branding experiment, we will have fixed presence across all the pages of Timesofindia.com and Economictimes.com for the entire duration of the campaign.” The campaign will also be aired across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has been uploaded on social networking site Facebook.
The print campaign includes major dailies like Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. On the Internet, Google, Yahoo, Rediff, Moneycontrol, Timesofindia.com, Economictimes.com, Indianexpress.com and more than 1000 other top websites through various ad networks will run the campaign.
About IndiaMART.com
IndiaMART.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.
Founded in 1996, the company has a presence in over 100 cities pan-India. With approximately 1000 employees, IndiaMART.com offers an extensive range of value-added products and services to over 500,000 members and over 5 million global buyers across industries and verticals.
IndiaMART.com has won numerous awards over the years including Red Herring 100 Asia & Emerging India and the company has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.
For more information, please visit: www.indiamart.com/press-section/
Media Contacts
IndiaMART.com
Arun Tyagi
Marketing & PR
M: +91-9711003832
T: +91-120-3911000
F: +91-120-2424943
E: pr@indiamart.com
-First ever Radio campaign by any Online B2B player in India.
-The campaign focuses on boosting B2B trade with “Buy-Sell Products in 20,000 Categories” theme.
-In a first of its kind branding experiment, IndiaMART will have fixed presence across all pages of Timesofindia.com and Economictimes.com.
New Delhi,16 February 2010: India's largest online B2B marketplace, IndiaMART.com has launched a nationwide advertising campaign across radio, Internet and print media. The two month long campaign aims to enable bulk buyers and suppliers to find and discover the right business partners across India and overseas. This drive is an extension of raising awareness among SMEs and MSMEs to bring them online.
Announcing the launch, Founder and CEO, IndiaMART.com, Mr. Dinesh Agarwal, said, “The world is changing fast and everyone knows it. More and more people are doing business online and even the smallest business can no longer afford not to be there on the Internet. IndiaMART.com has made it very simple for buyers and suppliers to do business from anywhere to anywhere. We wish for all SMEs and MSMEs to become part of the silent revolution and adopt the Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness.”
Agarwal further added, “At a time when everyone is cutting on hiring and marketing activities, the Internet serves as an economical means of reaching newer markets. There are numerous such hidden opportunities that businesses can explore online.”
Founded in 1996, IndiaMART.com has been at the forefront of fostering trade between buyers and suppliers. The company is a proud and deserving recipient of Emerging India and Red Herring awards for its efforts. Talking about the campaign, Arun Tyagi, General Manager, Marketing, IndiaMART.com, said, “India has more than 10 million SMEs, of which only about 1 million SMEs are online. Our integrated marketing campaign aims to bridge this gap by communicating the benefits of the Internet to the small and medium businesses and make them understand how the Internet has become a new channel of sales for their business. Nationwide presence across print, radio and Internet shall help us in taking our message to a large part of the target audience.”
Elaborating on the campaign, Tyagi adds, “In a first of its kind branding experiment, we will have fixed presence across all the pages of Timesofindia.com and Economictimes.com for the entire duration of the campaign.” The campaign will also be aired across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has been uploaded on social networking site Facebook.
The print campaign includes major dailies like Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. On the Internet, Google, Yahoo, Rediff, Moneycontrol, Timesofindia.com, Economictimes.com, Indianexpress.com and more than 1000 other top websites through various ad networks will run the campaign.
About IndiaMART.com
IndiaMART.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.
Founded in 1996, the company has a presence in over 100 cities pan-India. With approximately 1000 employees, IndiaMART.com offers an extensive range of value-added products and services to over 500,000 members and over 5 million global buyers across industries and verticals.
IndiaMART.com has won numerous awards over the years including Red Herring 100 Asia & Emerging India and the company has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.
For more information, please visit: www.indiamart.com/press-section/
Media Contacts
IndiaMART.com
Arun Tyagi
Marketing & PR
M: +91-9711003832
T: +91-120-3911000
F: +91-120-2424943
E: pr@indiamart.com
Monday, January 18, 2010
Challenges Faced By Indian SMEs
SME sector is considered as one of the most important segments for any nation. SMEs have fostered the Indian economy's competitiveness in an increasingly challenging global economic picture. The survey found that SMEs are more concerned with issues like staff shortages, a lack of orders, sales and government regulation.
Some of these hurdles comprise of inefficacy of SMEs to access continued development and success.
Lack of Finance: It has emerged as the most critical barrier for perfect capacity utilization and competing in the market. SMEs are not able to raise adequate funds from banks, especially for high risk projects. Insufficient basic infrastructure facilities like irregular power and water supply, bad road and railway connectivity etc are some of the factors that are hampering the growth of SMEs in India.
Lack of Technology: One of the crucial factors that prompts in the success or failure of enterprise is technology. The best use of technology no doubt enables enterprise in reducing cost of production, maintain consistency in quality, improve productivity and finally develop the competitiveness of the enterprise.
Lack of Planning: Another problem that is mainly faced by SME sector is the proper division of time, which is usually the outcome of improper planning and strategy. Moreover, if you are in debt then you have to be careful from your bankers and suppliers and off course your employees who will be on your nerves on the salary day.
Lack of Marketing Assistance: One of the chief problems that SME do not have marketing expertise or not in a position to hire someone who can jazz up with their sales. Paucity of marketing support and limitation of the resources is a characteristic of all SMEs. In this framework the discussion focuses on SME's typical traits and how these effect upon marketing characteristics within SMEs.
When it comes to marketing of products or services internationally, any small or medium company is always constrained by its scarcity of budgets, which in turn limits its growth. A B2B marketplace is a platform where sellers can list their businesses free of cost and leverage the power of internet. Not only they solve companies problem of reach to the buyers worldwide, the online marketplace also support their communication needs and help them display an array of products.
Lack of Knowledge: Lack of knowledge and information about the various schemes announced by the government.
Lack of Right Staff: Last but not the least SMEs are largely dependent on their staffs, if you fail in the recruitment process, you fail indeed. SMEs must hire right employees, who give their best and support the enterprise through their performances.
By seeing the growing obstacles in the way of SMEs, some renowned companies like IndiaMART.com and Hellotrade.com are taking initiatives to aware the SMEs about online presence, ICTs, online promotions and online advertisements to get rid of these shortcomings mentioned above . IndiaMART.com is doing this through a drive involving seminars, events and one to one commitments to illuminate the SME entrepreneurs.
Some of these hurdles comprise of inefficacy of SMEs to access continued development and success.
Lack of Finance: It has emerged as the most critical barrier for perfect capacity utilization and competing in the market. SMEs are not able to raise adequate funds from banks, especially for high risk projects. Insufficient basic infrastructure facilities like irregular power and water supply, bad road and railway connectivity etc are some of the factors that are hampering the growth of SMEs in India.
Lack of Technology: One of the crucial factors that prompts in the success or failure of enterprise is technology. The best use of technology no doubt enables enterprise in reducing cost of production, maintain consistency in quality, improve productivity and finally develop the competitiveness of the enterprise.
Lack of Planning: Another problem that is mainly faced by SME sector is the proper division of time, which is usually the outcome of improper planning and strategy. Moreover, if you are in debt then you have to be careful from your bankers and suppliers and off course your employees who will be on your nerves on the salary day.
Lack of Marketing Assistance: One of the chief problems that SME do not have marketing expertise or not in a position to hire someone who can jazz up with their sales. Paucity of marketing support and limitation of the resources is a characteristic of all SMEs. In this framework the discussion focuses on SME's typical traits and how these effect upon marketing characteristics within SMEs.
When it comes to marketing of products or services internationally, any small or medium company is always constrained by its scarcity of budgets, which in turn limits its growth. A B2B marketplace is a platform where sellers can list their businesses free of cost and leverage the power of internet. Not only they solve companies problem of reach to the buyers worldwide, the online marketplace also support their communication needs and help them display an array of products.
Lack of Knowledge: Lack of knowledge and information about the various schemes announced by the government.
Lack of Right Staff: Last but not the least SMEs are largely dependent on their staffs, if you fail in the recruitment process, you fail indeed. SMEs must hire right employees, who give their best and support the enterprise through their performances.
By seeing the growing obstacles in the way of SMEs, some renowned companies like IndiaMART.com and Hellotrade.com are taking initiatives to aware the SMEs about online presence, ICTs, online promotions and online advertisements to get rid of these shortcomings mentioned above . IndiaMART.com is doing this through a drive involving seminars, events and one to one commitments to illuminate the SME entrepreneurs.
Tuesday, October 6, 2009
Business Desktops over Internet for SMEs
Novoally softwares has launched a virtual desktops for the Small and Medium Enterprises (SME) sector in India, these desktops systems are accessible through the internet connection via a web browser. It will help the SME sector by providing a low cost solution for SMEs while lowering the cost of extra hardware and softwares and assisting them in browsing B2B directories, B2B marketplaces and B2B portals for various verticals available in the SME domain.
With more and more SMEs registering at online B2B matchmaking portals like IndiaMART.com and Alibaba.com every single day. The need for an extra input from the software sector is inevitable, this virtual desktop system will work as a virtual and centralized weberp system to manage sales, purchase, inventory, manufacturing, accounts, reporting etc. In a way the virtual desktop will keep a whole some account of all the business development details of the company. And as it is online, it is a fast and a cost effective measure for the emerging SME sector who don't want to invest much on expensive hardware and software systems. All you need is a good bandwidth spectrum because it is accessible over a secure 256-bit SSL connection. The system allows users to securely access their business data from any place that provides Internet connectivity. Though, It will be a fight at certain places because bandwidth is a big issue in India, and fast browsing speed is possible only in major cities. But, in the coming one year, with the advent of 3G technology in India the scenario will hopefully change and such software system will prove to be highly significant.
The only thing a user really needs is a Web browser and an Internet connection. Gaurav Jain, CEP, Novoally, said, "Our motto is to empower Indian SMEs with the same computing depth as any world-class ERP system, allowing them to leverage the power of IT without getting burdened by complexities and cost." The company said the solution costs just Rs. 666 per user. As told to CXOtoday.com staff
Such developments in the IT sector are backing the SMEs growth and are acting as a foothold for the Indian SME sector in the global market. With more and more technological developments are incurring to assuage the plight of SMEs which will thus help in their alleviation and henceforth the GDP of the country as they are the backbone of the country's economy.
With more and more SMEs registering at online B2B matchmaking portals like IndiaMART.com and Alibaba.com every single day. The need for an extra input from the software sector is inevitable, this virtual desktop system will work as a virtual and centralized weberp system to manage sales, purchase, inventory, manufacturing, accounts, reporting etc. In a way the virtual desktop will keep a whole some account of all the business development details of the company. And as it is online, it is a fast and a cost effective measure for the emerging SME sector who don't want to invest much on expensive hardware and software systems. All you need is a good bandwidth spectrum because it is accessible over a secure 256-bit SSL connection. The system allows users to securely access their business data from any place that provides Internet connectivity. Though, It will be a fight at certain places because bandwidth is a big issue in India, and fast browsing speed is possible only in major cities. But, in the coming one year, with the advent of 3G technology in India the scenario will hopefully change and such software system will prove to be highly significant.
The only thing a user really needs is a Web browser and an Internet connection. Gaurav Jain, CEP, Novoally, said, "Our motto is to empower Indian SMEs with the same computing depth as any world-class ERP system, allowing them to leverage the power of IT without getting burdened by complexities and cost." The company said the solution costs just Rs. 666 per user. As told to CXOtoday.com staff
Such developments in the IT sector are backing the SMEs growth and are acting as a foothold for the Indian SME sector in the global market. With more and more technological developments are incurring to assuage the plight of SMEs which will thus help in their alleviation and henceforth the GDP of the country as they are the backbone of the country's economy.
Thursday, October 1, 2009
Online Advertisement – The Next Big Thing
With the present world being rechristened with digital era, the medium of promotions and advertising is also getting digital. More and more companies are following the online medium of promotions. It has become a promising platform for SMEs to build their brands, as it allow them to be flexible according to their ease and approach niche target audiences in an innovative manner. Online advertising needs a meager amount, but has the potential to be competitive with the large advertisers. This point has become the biggest USP for online advertising which is the need of the hour and latest buzz in the SME circuit after online marketing and matchmaking.
Advertising is one of the inevitable part of branding and promotions and with SMEs making a foothold in the international global business scene. Its indispensable for them to promote and advertise themselves and online medium is so economical that it entice every emerging entrepreneur.
Any one can start advertising at a meager amount of Rs. 200 – 300 per day and on the basis of results they can alleviate the expenses. Companies like carwaale.com, bazee.com earn most of their business through online promotions at various google sites.
Google ads have been the favourite among the SME sector. But now numerous SMEs are availing the services of google and other highly visited sites for their promotions like the popular B2B portals and B2B matchmaking platforms in order to hit the pertinent audience.
“SMEs contribute a significant portion of our ad sales revenue. We are seeing a good proportion of incremental spends from existing advertisers and there is a healthy growth in new SME advertisers signing up with us. A wide range of SMEs find value in advertising on the digital medium. They vary from car sellers to coaching institutes, chemical companies and stock brokers.” as told to business standard by Sridhar Seshadri, Business Head, online sales operations at Google India.
The flexibility provided by the campaigns like to pay on the basis of results make such online promotions once a worth try. And as most of them are producing significant results which thus streamline the business communication.
SMEs are looking for being advertise in various formats, from simple text to more intricate gadgets and videos concentrating their prospectives on the basis of pretext, keywords and content. Nevertheless, in general, for simple products and simple results, text is the preferred medium. It takes less than 5 minutes to actually make the advertisement and can be changed instantly as per the need. Hence, many SMEs prefer this.
Seeing the enthusiasm of SMEs in online media, companies like IndiaMART.com , Hellotrade.com are taking initiatives to educate the SMEs about online presence, ICTs, online promotions and online advertisements. IndiaMART.com is doing this through a drive which includes seminars, events and one to one engagement to enlighten the SME entrepreneurs.
With a hope that SMEs will enter this digital age in order to benefit themselves through the use of various online tools as B2B matchmaking, B2B marketplaces, B2B directories, promotions all of which are present online. But before all this, advertisement is the most nascent step which they have to follow and with the above listed scenario, the future seems to be bright for Indian SMEs.
Advertising is one of the inevitable part of branding and promotions and with SMEs making a foothold in the international global business scene. Its indispensable for them to promote and advertise themselves and online medium is so economical that it entice every emerging entrepreneur.
Any one can start advertising at a meager amount of Rs. 200 – 300 per day and on the basis of results they can alleviate the expenses. Companies like carwaale.com, bazee.com earn most of their business through online promotions at various google sites.
Google ads have been the favourite among the SME sector. But now numerous SMEs are availing the services of google and other highly visited sites for their promotions like the popular B2B portals and B2B matchmaking platforms in order to hit the pertinent audience.
“SMEs contribute a significant portion of our ad sales revenue. We are seeing a good proportion of incremental spends from existing advertisers and there is a healthy growth in new SME advertisers signing up with us. A wide range of SMEs find value in advertising on the digital medium. They vary from car sellers to coaching institutes, chemical companies and stock brokers.” as told to business standard by Sridhar Seshadri, Business Head, online sales operations at Google India.
The flexibility provided by the campaigns like to pay on the basis of results make such online promotions once a worth try. And as most of them are producing significant results which thus streamline the business communication.
SMEs are looking for being advertise in various formats, from simple text to more intricate gadgets and videos concentrating their prospectives on the basis of pretext, keywords and content. Nevertheless, in general, for simple products and simple results, text is the preferred medium. It takes less than 5 minutes to actually make the advertisement and can be changed instantly as per the need. Hence, many SMEs prefer this.
Seeing the enthusiasm of SMEs in online media, companies like IndiaMART.com , Hellotrade.com are taking initiatives to educate the SMEs about online presence, ICTs, online promotions and online advertisements. IndiaMART.com is doing this through a drive which includes seminars, events and one to one engagement to enlighten the SME entrepreneurs.
With a hope that SMEs will enter this digital age in order to benefit themselves through the use of various online tools as B2B matchmaking, B2B marketplaces, B2B directories, promotions all of which are present online. But before all this, advertisement is the most nascent step which they have to follow and with the above listed scenario, the future seems to be bright for Indian SMEs.
Saturday, September 26, 2009
What is B2B matchmaking
B2B Matchmaking is an innovative concept that is benefiting a diverse range of businesses, whether at a trade fair, a B2B buy sell leads floating on nets, B2B directory support or a clients gathering. It's a free online business management resource which provides local small businesses with access to information about other clients which can be either a tentative buyer or a supplier and help in bridging new contacts and businesses. It also addresses some of the major problems facing small business owners, including visibility, promotions, market branding and help in procuring other issues related to managing/ accentuating a business. Henceforth, we can also say B2B match making as one those benign efforts which came into existence after the invasion of IT industry in the businesses where there was a need to be global, look for broader options. Its a great support to businesses which are anxious about new acquisition methods, however keeping a strong grip on cost is an imperative.
Methods for B2B Matchmaking :
Online Presence on B2B Marketplaces:
The e-commerce is growing and web services have a potential to enhance B2B match making over the Internet by allowing companies and organizations to publish their business processes on service directories where potential trading partners can find them like a bulk buyer supplier marketplace. This give rise to new business paradigms based on ad-hoc trading relations as companies, particularly small and medium enterprises (SMEs), can cheaply and flexibly enter into fruitful contracts. For example through subcontracting from big companies by simply publishing their business processes (supplier directories) and the services (product catalogs) they offer on these B2B trade portal. Through providing them Buy sell Trade leads which are posted in the column specifically meant for such purpose.
Trade Shows:
New Market Advisory participates in various international projects and organizes various business promotion events to promote their clients. They provide numerous services for free which are highly beneficial for their clientèle as free promotion, add-on services, providing them credibility and constantly searching new businesses and area zones for them on their behalf while participating at national as well as international trade fairs. Since such fairs are expensive for SMEs to participate, thus these online B2B matchmaking companies serve the need of promotions on the behalf of their clients.
Promotions:
With everything getting online in this digital era, the B2B marketing is also completely online, to ease the intricate methods of expanding business with easy search and 24*7 market presence. Furthermore, most of the leading B2B marketplaces provide add-on services for their clients to help them gain credibility in the international e-commerce marketplaces by making them associated with their name. Additional to it they float online buyer supplier yellow pages while enlisting the name of all their potential clients, these free buyer supplier directories impress the target audience in the most pertinent way, thus providing promotion in the most apt manner.
Companies like IndiaMART are constantly striving for newer online methods to overcome all the hurdles which two related businesses encounter while looking for each other on the virtual net. Their various offers also help the SMEs to look for better option and go global with out any issues of credibility.
For more information :http://www.indiamart.com/
Methods for B2B Matchmaking :
Online Presence on B2B Marketplaces:
The e-commerce is growing and web services have a potential to enhance B2B match making over the Internet by allowing companies and organizations to publish their business processes on service directories where potential trading partners can find them like a bulk buyer supplier marketplace. This give rise to new business paradigms based on ad-hoc trading relations as companies, particularly small and medium enterprises (SMEs), can cheaply and flexibly enter into fruitful contracts. For example through subcontracting from big companies by simply publishing their business processes (supplier directories) and the services (product catalogs) they offer on these B2B trade portal. Through providing them Buy sell Trade leads which are posted in the column specifically meant for such purpose.
Trade Shows:
New Market Advisory participates in various international projects and organizes various business promotion events to promote their clients. They provide numerous services for free which are highly beneficial for their clientèle as free promotion, add-on services, providing them credibility and constantly searching new businesses and area zones for them on their behalf while participating at national as well as international trade fairs. Since such fairs are expensive for SMEs to participate, thus these online B2B matchmaking companies serve the need of promotions on the behalf of their clients.
Promotions:
With everything getting online in this digital era, the B2B marketing is also completely online, to ease the intricate methods of expanding business with easy search and 24*7 market presence. Furthermore, most of the leading B2B marketplaces provide add-on services for their clients to help them gain credibility in the international e-commerce marketplaces by making them associated with their name. Additional to it they float online buyer supplier yellow pages while enlisting the name of all their potential clients, these free buyer supplier directories impress the target audience in the most pertinent way, thus providing promotion in the most apt manner.
Companies like IndiaMART are constantly striving for newer online methods to overcome all the hurdles which two related businesses encounter while looking for each other on the virtual net. Their various offers also help the SMEs to look for better option and go global with out any issues of credibility.
For more information :http://www.indiamart.com/
Wednesday, September 16, 2009
Prime Minister Expresses Concern And Plan Measures For SMEs Growth
Addressing to the plight of Micro, Small and Medium Enterprises (MSME) and assuring all help to them, Our respectable Prime Minister Manmohan Singh announces a plans in order to to emancipate the SME entrepreneurs at the occasion of MSME award function. To mark a foothold in the development and committing himself to the issue of Micro, Small, and Medium Enterprises (MSMEs), Dr. Singh said the centre has decided to double the credit flow which will provide employment to around six crore people and will contribute to over 40% of government export earnings.
Portraying a bullish picture of the SME growth Dr. Singh envisaged the SME sector to grow exponentially and said he consider the MSMEs as the cog in the wheel for Indian economy and call SME growth to be a blatant fact that is inevitable. In order to support his claim, he said that the credit is the lifeline of any business and by doubling the flow of credit to MSMEs we hope to make the SMEs accentuate to newer and higher heights. On the other hand, to overcome the accusations of redtapism Dr. Singh urged the banks to ensure better conduit of funds to these enterprises.
While addressing the MSME awards function, Dr. Singh admit that the past year has not been so good for the economy and has had an adverse effect on the growth rate and GDP. Considering this in mind the prime minister has urged the SMEs to explore new fields of doing business by using online B2B marketplaces, B2B matchmaking platform for promotions like InidaMART.com and Alibaba.com, additional to it he asked them to take care of their finance by looking for venture capitalists and market equity. Furthermore, working on the happless and debilitated condition of the MSMEs, Dr. Singh announced to constitute an eleven member high level task force to look up for all issues raised by the MSME society. The task force will work on planning strategies to get one-stop access for capacity building, credit, quality technologies and skill development.
To exemplify the efforts, taken by the government, Dr Singh lauded the efforts which were taken to redeem the khadi sector by the implementation of comprehensive reforms program with assistance from the Asian Development Bank and he expect the same from the newly assigned task force. With all such developments undergoing the MSME sector is presently optimistic about the coming 5 yr plan and hope to cater big profits and leverage scheme after contemplating the concern for them presented by our respectable Prime minister.
Portraying a bullish picture of the SME growth Dr. Singh envisaged the SME sector to grow exponentially and said he consider the MSMEs as the cog in the wheel for Indian economy and call SME growth to be a blatant fact that is inevitable. In order to support his claim, he said that the credit is the lifeline of any business and by doubling the flow of credit to MSMEs we hope to make the SMEs accentuate to newer and higher heights. On the other hand, to overcome the accusations of redtapism Dr. Singh urged the banks to ensure better conduit of funds to these enterprises.
While addressing the MSME awards function, Dr. Singh admit that the past year has not been so good for the economy and has had an adverse effect on the growth rate and GDP. Considering this in mind the prime minister has urged the SMEs to explore new fields of doing business by using online B2B marketplaces, B2B matchmaking platform for promotions like InidaMART.com and Alibaba.com, additional to it he asked them to take care of their finance by looking for venture capitalists and market equity. Furthermore, working on the happless and debilitated condition of the MSMEs, Dr. Singh announced to constitute an eleven member high level task force to look up for all issues raised by the MSME society. The task force will work on planning strategies to get one-stop access for capacity building, credit, quality technologies and skill development.
To exemplify the efforts, taken by the government, Dr Singh lauded the efforts which were taken to redeem the khadi sector by the implementation of comprehensive reforms program with assistance from the Asian Development Bank and he expect the same from the newly assigned task force. With all such developments undergoing the MSME sector is presently optimistic about the coming 5 yr plan and hope to cater big profits and leverage scheme after contemplating the concern for them presented by our respectable Prime minister.
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