For the emerging Micro, Small and Medium Enterprises, internet has proven to be one of the greatest business strengths. The business ecosystem has evolved rapidly globally. SMEs, which are the backbone of every emerging economy always have this challenge of embracing this change to grow to the next level.
One of the key aspects of business scaling up is: Marketing
Marketing is key to every businesses' success. While SMEs have limited budgets to invest into marketing activities, there are low cost options available to them which can help them reach out to the relevant target audience while keeping a tab on the return on investment.
What are SMEs really looking for, from their Marketing activities?
SMEs look for returns in the form of business leads and business generatiion from marketing initiatives. A qualified business lead/ sales are really the first thought they have while investing into marketing activities. In our experience of interacting with SMEs, conversion rates have to be really high for SMEs to sustain and expand their marketing budgets and avenues.
Leveraging Internet as a Marketing medium: Advantages:
* Low cost of outreach
* Quick implementation
* Measurable results
* Increasing presence and availability of target audience
Tool Focus: facebook Ads
We are sure almost everyone reading this blog post must have at-least heard about facebook. Being one of the world's largest Social Networks, facebook is a powerful platform which helps you perform many functions and achieve results, other than the basic most of, staying connected with friends and family!
The above screen-capture reveals what facebook Ads look like. If you haven't paid much attention to them yet, these are the dynamically changing and popping Ads which appear on the extreme right section of the facebook profile page that you have while you are surfing other profiles and pages.
What are these Ads, who is running them and how are they being targeted?
Well, simply speaking, these Ads are like what appears in the classified section of your NewsPaper. They are promotional messages about a product/ service/ proposition. Anyone around the world could be running them, from a company to an individual.
Facebook Ads are being run and supported by a powerful Ad engine in the back-end which ensures that the Ads are highly targeted to the relevant segment which the Ad creator has suggested as part of the conditions set while targeting these Ads.
The screen-capture below shows how you can target the Ads, by Country, Cities, Demographics like, Age, Gender, Likes and Interests.
Based upon your set preferences in the Ad engine, your Ads appear in the right hand section of your 'target audience's' profile page, while they are surfing facebook.
Being Ads, they must be paid for, how?
Yes, media buying is an activity which is always paid for. Facebook charges you directly through your Credit Card, which you add to your facebook Ad account while creating and running your Ad.
Before we talk about billing, lets look at how facebook suggests, what would you need to invest to run these Ads and how big a target market is available, based upon the conditions you have set in the Ad engine for maintaining high relevancy in targeting.
While you will be creating your Ad and filling in the conditions of targeting to the relevant audience globally/ locally, facebook will dynamically suggest you in terms of the number of people who will potentially be the audience for these Ads. If you think its a good enough potential market that you are exploring, you can go ahead and attach your credit card with your account and start your Ads.
What are the various billing models?
As an SME, strict on returns, it is always advisable to run facebook Ads in the CPC (cost per click) mode. You are billed for only when the target audience you suggested clicked the Ad. If they have not, you will not be charged a penny. Though there is always the CPM model, where you can pay facebook a suggested cost per thousand impressions, which may be advisable when you have a brand building campaign to run.
While setting the Ads, facebook automatically tells you the expected range of bids that you must place for your Ad to successfully appear amongst the relevant target audience as suggested by you on facebook. Based upon these numbers, you can actually do simple mathematics which helps you be pre-informed as to how much money should you spend and what sort of returns can you expect!
What are the top success factors for these Ads to garner a good response?
* Strong creative(s)
o Since facebook Ads allow only a few characters in the headline of the Ad, similarly in the Ad body as well, the graphic image is a major point of attraction
* Strong Call to Action
o What action do you want people to take after seeing your Ads? The call to action must be very strong.
* Relevant targeting
o Since the same set of users might be getting interrupted with Ads from many other brands, there has to be an incentive for them to stick with you and choose you
facebook Ads can sure fetch you relevant target audience either if you redirect them back to your facebook fan page OR to an external WWW source such as your website.
To know more drop in a comment and our team of experts will be happy to get in touch!
One of the key aspects of business scaling up is: Marketing
Marketing is key to every businesses' success. While SMEs have limited budgets to invest into marketing activities, there are low cost options available to them which can help them reach out to the relevant target audience while keeping a tab on the return on investment.
What are SMEs really looking for, from their Marketing activities?
SMEs look for returns in the form of business leads and business generatiion from marketing initiatives. A qualified business lead/ sales are really the first thought they have while investing into marketing activities. In our experience of interacting with SMEs, conversion rates have to be really high for SMEs to sustain and expand their marketing budgets and avenues.
Leveraging Internet as a Marketing medium: Advantages:
* Low cost of outreach
* Quick implementation
* Measurable results
* Increasing presence and availability of target audience
Tool Focus: facebook Ads
We are sure almost everyone reading this blog post must have at-least heard about facebook. Being one of the world's largest Social Networks, facebook is a powerful platform which helps you perform many functions and achieve results, other than the basic most of, staying connected with friends and family!
The above screen-capture reveals what facebook Ads look like. If you haven't paid much attention to them yet, these are the dynamically changing and popping Ads which appear on the extreme right section of the facebook profile page that you have while you are surfing other profiles and pages.
What are these Ads, who is running them and how are they being targeted?
Well, simply speaking, these Ads are like what appears in the classified section of your NewsPaper. They are promotional messages about a product/ service/ proposition. Anyone around the world could be running them, from a company to an individual.
Facebook Ads are being run and supported by a powerful Ad engine in the back-end which ensures that the Ads are highly targeted to the relevant segment which the Ad creator has suggested as part of the conditions set while targeting these Ads.
The screen-capture below shows how you can target the Ads, by Country, Cities, Demographics like, Age, Gender, Likes and Interests.
Based upon your set preferences in the Ad engine, your Ads appear in the right hand section of your 'target audience's' profile page, while they are surfing facebook.
Being Ads, they must be paid for, how?
Yes, media buying is an activity which is always paid for. Facebook charges you directly through your Credit Card, which you add to your facebook Ad account while creating and running your Ad.
Before we talk about billing, lets look at how facebook suggests, what would you need to invest to run these Ads and how big a target market is available, based upon the conditions you have set in the Ad engine for maintaining high relevancy in targeting.
While you will be creating your Ad and filling in the conditions of targeting to the relevant audience globally/ locally, facebook will dynamically suggest you in terms of the number of people who will potentially be the audience for these Ads. If you think its a good enough potential market that you are exploring, you can go ahead and attach your credit card with your account and start your Ads.
What are the various billing models?
As an SME, strict on returns, it is always advisable to run facebook Ads in the CPC (cost per click) mode. You are billed for only when the target audience you suggested clicked the Ad. If they have not, you will not be charged a penny. Though there is always the CPM model, where you can pay facebook a suggested cost per thousand impressions, which may be advisable when you have a brand building campaign to run.
While setting the Ads, facebook automatically tells you the expected range of bids that you must place for your Ad to successfully appear amongst the relevant target audience as suggested by you on facebook. Based upon these numbers, you can actually do simple mathematics which helps you be pre-informed as to how much money should you spend and what sort of returns can you expect!
What are the top success factors for these Ads to garner a good response?
* Strong creative(s)
o Since facebook Ads allow only a few characters in the headline of the Ad, similarly in the Ad body as well, the graphic image is a major point of attraction
* Strong Call to Action
o What action do you want people to take after seeing your Ads? The call to action must be very strong.
* Relevant targeting
o Since the same set of users might be getting interrupted with Ads from many other brands, there has to be an incentive for them to stick with you and choose you
facebook Ads can sure fetch you relevant target audience either if you redirect them back to your facebook fan page OR to an external WWW source such as your website.
To know more drop in a comment and our team of experts will be happy to get in touch!
These days social networking has become the best way to promote the business online. U have made the amazing post on its importance.
ReplyDeleteEcommerce Software