With our vast experience at IndiaMART, with the Indian Small and Medium Enterprises, our knowledge services team overtime has interacted with many experts on crucial tips for effective business communication for the SMEs.
We have read business communication in our management books, we know it!
Each one of us must have read business communication in our early management days and while networking in the professional circles, we all have witnessed how communication flows in business. And while young entrepreneurs and owners of Small and Medium Enterprises get influenced by the jargons used by the successful one's, they sometimes miss the point and create way too complex messages, which become a thing to be decoded by their prospects.
Business communication should be kept sharp and simple
Listen to this example:
Your CA calls up one fine morning and says: Boss, I am calling to discuss about the business P&L and balance Sheet and how we must leverage softwares to manage the finance.
And obviously a call from the CA is an important call, which you have to clearly understand and deliver to!
Compare it to this: Hi, I am calling to discuss about how much money the business has made/lost in the last 3 months and how should we structure our finances to better the situation.
Jargons are barriers to business communication
Keep it simple, we have all learnt this overtime, even while we were completing our education, we all used to make our own ways and unique methodologies of learning, with an aim of simplifying the text and hence the learning process.
Short, Precise, Crisp and Easy to understand, these are 4 basic laws which you must consider before designing your business communication. Jargons, at times create these artificial walls around your business communication which may at times be not very beneficial for your business.
Time is money: Don't make me think!!
In times today, time itself is money. When we know this statement, all too well, then why do we make our customers/ prospects think, ponder over in the same 'minute' when we are pitching them a proposition? Keep it simple and yet deliver your point across powerfully, that should be the way to go for business communication for Small and Medium Enterprises.
Posted by: IndiaMART Knowledge Services
If you wish to know more about business communication and how to powerfully communicate to your target audience, drop in a comment to this post and our experts will get in touch!
We have read business communication in our management books, we know it!
Each one of us must have read business communication in our early management days and while networking in the professional circles, we all have witnessed how communication flows in business. And while young entrepreneurs and owners of Small and Medium Enterprises get influenced by the jargons used by the successful one's, they sometimes miss the point and create way too complex messages, which become a thing to be decoded by their prospects.
Business communication should be kept sharp and simple
Listen to this example:
Your CA calls up one fine morning and says: Boss, I am calling to discuss about the business P&L and balance Sheet and how we must leverage softwares to manage the finance.
And obviously a call from the CA is an important call, which you have to clearly understand and deliver to!
Compare it to this: Hi, I am calling to discuss about how much money the business has made/lost in the last 3 months and how should we structure our finances to better the situation.
Source: http://growyoursalesblog.com/wp-content/uploads/2010/09/business-communication.jpg
Jargons are barriers to business communication
Keep it simple, we have all learnt this overtime, even while we were completing our education, we all used to make our own ways and unique methodologies of learning, with an aim of simplifying the text and hence the learning process.
Short, Precise, Crisp and Easy to understand, these are 4 basic laws which you must consider before designing your business communication. Jargons, at times create these artificial walls around your business communication which may at times be not very beneficial for your business.
Time is money: Don't make me think!!
In times today, time itself is money. When we know this statement, all too well, then why do we make our customers/ prospects think, ponder over in the same 'minute' when we are pitching them a proposition? Keep it simple and yet deliver your point across powerfully, that should be the way to go for business communication for Small and Medium Enterprises.
Posted by: IndiaMART Knowledge Services
If you wish to know more about business communication and how to powerfully communicate to your target audience, drop in a comment to this post and our experts will get in touch!
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