Now-a-days, building a website for a start-up is a mandatory exercise and the Internet has become a powerful equalizer for small businesses. Although, a website is the first and efficient way to woo the specific clientele, but an online view of the product or services, apart from its presence in physical outlets, can not only attract more and more target clientele but also act as a good business opportunity by adding new revenue streams to a business.
An attractively-designed website containing a wealth of information, resources and services may attract target users but getting some ads on the website will act as an icing on the cake. Advertising has always been considered as one of the best revenue generation strategies as it is the best way to make a few extra bucks without any effort.
A simple website will not serve the purpose. Getting advertisement on a website will make a business more popular and also expand the reach to more customers. To get advertisements, a website should be unique and attractive. Usually, advertisers search for a website having a great niche of market, getting tons of traffic and this promises of good ad placement on a site.
A start-up can get advertisement with the adoption of some easy ways like:
(a) Traffic Building: To start with, one should focus on building traffic rather than looking for advertisers as they initially see the traffic of a site before placing their ads. So, a good amount of traffic on a website is essentially required, say about 1,000 unique visitors daily could be considered as good traffic.
(b) Defined & Targeted audience: Factors like defined role and targeted audience attracts an advertiser. Hence, the practice of uploading different topics on the website may turn off an advertiser as they intend to deliver a message to a defined and specific audience.
(c) Professional presentation: Looks and well-furnished presentation always play a pivotal role in any proposal. So, it is highly required that a special heed should be given in the design of a website. A professional-looking design of a website can also woo advertisers.
(d) Adserver: An ad server is a computer server that stores advertisements used in online marketing and delivers them to website visitors. Webserver content is constantly updated so that the website or webpage on which the ads are displayed contains new advertisements—e.g., banners (static images/animations) or text—when the site or page is visited or refreshed by a user.
(e) Putting ‘Advertise Here’ page: In order to increase the interest of potential advertisers, it is highly important to have an ‘Advertise Here’ page as it gives some details about the website, like audience, traffic and any other catchy factor that might appeal would-be advertisers.
However, there are some other ways available which will help to generate money from ads on a website. Some of these include:
Affiliate Program Promotion: The promotion of another company’s affiliate program is considered as the easiest way to get into the arena of the Internet advertising. It is a way to sell another company’s products or services and receive a commission. In affiliate program promotion, a website endorses another company’s product or service on web site, while not being responsible for the product or service. The company itself processes payments and ships the goods and the promoter get the commission.
Google AdSense: It is a free program that allows a website owner to earn revenue by displaying relevant ads generated by Google on a wide variety of online content. The ads appear in a rectangular box running down the side or across the bottom of a web page with the words "Ads by Google" over the top. Such advertisements are paid by businesses that use Google's pay-per-click program, AdWords.
Blog-specific ad program: If a website has a blog, a feature of blog-specific ads can add interest on a website. Some effective measures could be adopted to attract advertisers to the blog:
- Signing up with a context-based ad program will automatically generate ads for a site
- Placing a specific link to allow the interested advertisers to contact you for rates and requirements
An attractively-designed website containing a wealth of information, resources and services may attract target users but getting some ads on the website will act as an icing on the cake. Advertising has always been considered as one of the best revenue generation strategies as it is the best way to make a few extra bucks without any effort.
A simple website will not serve the purpose. Getting advertisement on a website will make a business more popular and also expand the reach to more customers. To get advertisements, a website should be unique and attractive. Usually, advertisers search for a website having a great niche of market, getting tons of traffic and this promises of good ad placement on a site.
A start-up can get advertisement with the adoption of some easy ways like:
(a) Traffic Building: To start with, one should focus on building traffic rather than looking for advertisers as they initially see the traffic of a site before placing their ads. So, a good amount of traffic on a website is essentially required, say about 1,000 unique visitors daily could be considered as good traffic.
(b) Defined & Targeted audience: Factors like defined role and targeted audience attracts an advertiser. Hence, the practice of uploading different topics on the website may turn off an advertiser as they intend to deliver a message to a defined and specific audience.
(c) Professional presentation: Looks and well-furnished presentation always play a pivotal role in any proposal. So, it is highly required that a special heed should be given in the design of a website. A professional-looking design of a website can also woo advertisers.
(d) Adserver: An ad server is a computer server that stores advertisements used in online marketing and delivers them to website visitors. Webserver content is constantly updated so that the website or webpage on which the ads are displayed contains new advertisements—e.g., banners (static images/animations) or text—when the site or page is visited or refreshed by a user.
(e) Putting ‘Advertise Here’ page: In order to increase the interest of potential advertisers, it is highly important to have an ‘Advertise Here’ page as it gives some details about the website, like audience, traffic and any other catchy factor that might appeal would-be advertisers.
However, there are some other ways available which will help to generate money from ads on a website. Some of these include:
Affiliate Program Promotion: The promotion of another company’s affiliate program is considered as the easiest way to get into the arena of the Internet advertising. It is a way to sell another company’s products or services and receive a commission. In affiliate program promotion, a website endorses another company’s product or service on web site, while not being responsible for the product or service. The company itself processes payments and ships the goods and the promoter get the commission.
Google AdSense: It is a free program that allows a website owner to earn revenue by displaying relevant ads generated by Google on a wide variety of online content. The ads appear in a rectangular box running down the side or across the bottom of a web page with the words "Ads by Google" over the top. Such advertisements are paid by businesses that use Google's pay-per-click program, AdWords.
Blog-specific ad program: If a website has a blog, a feature of blog-specific ads can add interest on a website. Some effective measures could be adopted to attract advertisers to the blog:
- Signing up with a context-based ad program will automatically generate ads for a site
- Placing a specific link to allow the interested advertisers to contact you for rates and requirements
One can easily swell profits by adopting several internet advertising strategies and also promoting products and services. This not only adds revenue streams but also popularizes the products amongst target audience.
No comments:
Post a Comment